{{search.results.count}} results {{searchFilter()}} {{searchQuery()}}
{{search.results.count}} results {{searchFilter()}} {{searchQuery()}}
{{ item.title }}
{{ item.short_summary }}
Enter a search term such as “mobile analytics” or browse our content using the filters above.

That’s not only a poor Scrabble score but we also couldn’t find any results matching
“”.
Check your spelling or try broadening your search.

This service is currently undergoing maintenance.
Please try again later.
Author: Duncan Shaw

I turn data into services and I help firms monetise their data, e.g.:
• Increasing frequency, volume and value per shopper, by helping shoppers progress seamlessly through the customer buying process/ funnel.
• Helping customers become aware of products and services that fit their specific needs.
• Ensuring smart phone apps are more than a catalogue on a mobile phone - by developing the segment-of-one/ location-here and real-time opportunities of smart phone apps.
• Fitting multi-channel approaches to all stages of the pre-store, store and post-transaction experience.
• Developing non-financial customer rewards such as service experience and service usefulness.
Proven ability to create and lead commercial projects and research programmes:
• International academic and commercial experience in Europe and South East Asia.
• Multi-sector consultancy, relationship building and executive teaching experience.