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Author: Eddie Choi

Eddie Choi

I founded two digital agencies and one B2B Internet media in the last 12 years. I am now the Executive Director of Milton Exhibits Group, which operates different business portfolios in Asia including online and offline service companies. I am based in Hong Kong and travel intensively in Asia. I studied Sociology in college and MBA in my graduate school.

I was a self-taught programmer, so technology always has been a passion with me and I believe the combination of technology and communication is what the modern marketing is heading towards in the future. I am also a member of Search Engine Strategies Global Advisory Board, a contributed columnist of Clickz Asia, and the Senior Trainer of Econsultancy in Asia.

The 'missing manual' of search marketing in China: part two

Statistics published by CNNIC in June 2012 say that there are 538m internet users in mainland China. Among them, 428m use search engines, 273m take part in microblogs (Weibo), and 209m shop online.

Search, apparently, tops the list of most popular online activities in China, just as it does in Western countries.

What about social media in China though? Do search engines pick up the social signals as well? And how can marketers learn from that?

In this article, I will show you the answers together with all the examples that support them.

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The 'missing manual' of search marketing in China: part one

BaiduChina has over 400m search engine users, which makes it a significant market for search marketing.

There are a world of articles about best practice for search marketing practice in China out there, but unfortunately, most of them are hypothesis and based on incomplete evidence.

In this article, I would like to share my insights with you built a recent exercise I undertook recently in Chinese keyword research.

Let’s see what I have learned...

1 comment