Author: Eliza Dashwood

Eliza Dashwood

I've been working in the digital marketing industry for the past 10 years, primarily within an agency environment. Areas of particular interest are gambling, retail, financial services, automotive and travel.

I love technology as a way of empowering and connecting individuals and strive to collaborate with like minded prefessionals wherever possible.

When I'm not glued to my mobile, I write (for fun) and spend countless hours watching films. (bring on the horror)

FourSquare and security: I know where you live...

As individuals become more and more accustomed to sharing personal information with social networking sites, it’s easy to see how this free and easy exchange of information can be abused.

FourSquare, though entertaining and potentially useful for tips on the places around you and figuring out where your online friends are, does raise some security issues. 


In-game advertising: are we being played?

In-game advertising is nothing new. From automotive giant Jeep advertising in Tomb Raider in 2007 (image below) to FarmVille based incentives from Bing this month. 

The question is; how does it work? Have companies and game providers cracked the method of getting into our psyches to get us to do what they want?

Tomb Raider_Jeep_Ad

(Image courtesy of Double Fusion)