Author: Erin Everhart


Erin Everhart is the director of digital marketing for 352. Formerly 352 Media Group, 352 is a digital agency specializing in UX design, software development and digital marketing. 

Erin leads the client marketing team and handles 352's own digital marketing campaign. A former journalist, she specializes in SEO, content development, digital strategy and social media marketing. 

Erin is a contributing author for Mashable, Search Engine Land, Search Engine Watch and Small Business Trends, and speaks at conferences nationwide, including SES, SMX and PubCon. 

The marriage of web writing and user experience

Web writing, while basically an extension of its offline counterpart, will always be driven by visits, which will always be driven by SEO.

And as SEO becomes more about a user’s overall experience on a website than the number of keywords in the content, it’s clear that a well-ranked website can’t survive without a happy mix of the two.