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Author: Fergus Dyer-Smith


Fergus is the founder of Wooshii, the online marketplace for video-makers and animators. He trained as a bio-chemist, co-founded the worlds largest snowboarding festival, taught in Botswana and surfs whenever he can. He has advised scores of start-ups both in the UK, US and Canada on marketing and product strategy.

David Ogilvy's 10 top tips for video scriptwriting

In September of 1982, David Ogilvy, often regarded as the father of modern advertising, sent an internal memo to the employees of his agency.

In it, he outlined 10 tips for great writing. While these tips aren’t specific to scriptwriting, they are certainly applicable.

His wisdom on the subject is timeless.