Author: Frazier Miller

Frazier Miller

Frazier Miller is CMO at project management software company Wrike.

chief martec 5000

Martech for operational excellence: How to build your 'productivity stack'

According to a prediction in 2016 from Gartner, chief marketing officers (CMOs) would spend more on technology by 2017 than chief information officers (CIOs).

While that prediction may have seemed far-fetched at the time, today, in more than 30% of organisations, at least some aspects of sales, IT and customer experience now report to the CMO.

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