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Author: Gabe Zichermann


Gamification and small business loyalty

Gamification creates unique opportunities for small businesses to create innovative loyalty programs that are on par with large brands. 


Games are the new TV

Social Games like Farmville attract more active players than top TV shows in America have viewers. If engagement (recency, frequency, duration, virality and ratings) is factored in, it becomes even more obvious that social games are the new mass market medium.

The key to their success lies not only in the power of the Facebook platform, but also in games' motivational design focus and clever business model. While the prognosis for TV advertising may look increasingly grim, companies big and small are leveraging the techniques of social games to energize their brands.

This process is called Gamification, and it promises to bridge the gap between diverse interactions' utility and social games' fun and engagement.