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Author: Gareth Knight

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Gareth is a technology entrepreneur. Educated as a zoologist, he is a veteran of two dot com bubbles in London, one acquisition, and runsTechnovated, which has recently “pivoted” into an ecommerce play, and is backed by respected investors in London and South Africa.

Gareth is also the founder ofTECH4AFRICA.

Previously, Gareth served in London as Director of Product Management forMyHeritage.com, a global family genealogy company based in Tel Aviv.

Google launches Cost-Per-Action adverts

In an interesting move, Google has started offering cost-per-action advertising to selected website owners on the Adsense programme. In short it’s aimed at getting around the click fraud that is becoming increasingly worrying for Google – where advertisers only derive an income when the website visitor completes an action.

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Web 2.0 startups in the UK – questions to consider

There’s a pretty great post on Particletree  about the kind of questions VCs ask when you’re doing a startup, so I thought I’d highlight them here as there seems to be a profound lack of 'noisy' UK-based Web 2.0 startups, and maybe finding finance is one barrier for entrepreneurs?

Where are all the UK web startups? Maybe everybody is just being very quiet (to fail in complete obscurity), or perhaps things are as dead as they seem to be (more than likely). The UK seems almost entirely barren compared with what's happening in the US.

It’s probably worth noting that local VCs seem to be a little behind their US conterparts (two local startups that I can think of off the top of my head have been approached by US investors – names of the innocent withheld). This too could be part of the problem.

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Web 2.0 and customer relationships

Web 2.0 isn’t all about rounded corners and social software – there are real benefits to leveraging the Web 2.0 philosophy and technologies in business, but the key is selecting the right entry points to start conversations with your customers, and then to grow from there, using the community you’ve developed as your sounding board.

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