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Author: Gary J. Nix
Gary is a marketing and branding strategist, specialist and enthusiast who currently uses his talents at Blue Fountain Media, a digital marketing agency in New York. His 16 years and counting of experience has spanned from traditional principles to digital implementation and he is becoming better known for documenting his findings most notably in the areas of email and social media marketing.
Before joining the team at Blue Fountain, Gary spent time working in the financial and lifestyle industries for magazine publishers that included SourceMedia and Condé Nast Publications. Prior to that, Gary took time educating himself about retail channels and event planning during a two-year stint at Macy's.
Otherwise, you can find Gary online conversing about all things marketing and branding in online chats such as #brandchat and attending conferences where he is patiently observing and learning to become a better panelist.
The social media blue birds have been working hard this week and it has resulted in: Twitter #music and keyword targeting for advertisers.
These new services are proof positive that Twitter fully intends to grow into a formidable channel for both users and businesses as they look for new ways to collect consumer information while coupling that with ways to monetize in a less intrusive way.
If you didn't already know, on this side of the pond, the Super Bowl is a pretty big deal. With all of the hubbub around the commercials, halftime, parties, and happenings in the host city, it is also a time when the social web lights up even more than the game, no disrespect to the blackout.
So after being an active member of the second screen club, I decided to take a look at some of the preliminary numbers from one of the biggest events of the U.S. year.