Ged currently is working for Ruder Finn as a digital marketing and PR consultant. This work encompasses clients in a wide range of industry sectors including healthcare, not-for-profits and professional services. He has also trained a wide range of people from the public sector including police forces in social media-based marketing. He recently worked at Waggener Edstrom, helping found the agency's global digital strategies group and advise clients across the consumer, healthcare and technology sectors.
Prior to this he worked at Yahoo Europe as a product PR manager focusing on consumer and influencer campaigns for 'web 2.0' properties including Search, flickr, delicious and upcoming.org.