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Author: Ged Carroll
Ged currently is working for Ruder Finn as a digital marketing and PR consultant. This work encompasses clients in a wide range of industry sectors including healthcare, not-for-profits and professional services. He has also trained a wide range of people from the public sector including police forces in social media-based marketing. He recently worked at Waggener Edstrom, helping found the agency's global digital strategies group and advise clients across the consumer, healthcare and technology sectors.
Prior to this he worked at Yahoo Europe as a product PR manager focusing on consumer and influencer campaigns for 'web 2.0' properties including Search, flickr, delicious and upcoming.org.
The pharmaceutical industry is glued on the FDA hearings on social media happening in the US. The Food and Drug Administration (FDA) is a government agency of the US Department of Health & Human Sciences and acts as the main regulator of US market for drugs, worth $275 billion-a-year.
Healthcare in Europe is vastly different to healthcare in the US.
The key difference that UK visitors notice on a trip to the US is the
plethora of prescription-only medicines advertised on television. In
contrast, this kind of brand marketing to consumers is forbidden in
Europe and all prescription-only drug marketing is tightly regulated.