Author: Glen Calvert

Glen Calvert

Glen is founder and CEO of Affectv, a high-growth, venture-backed, multi-award winning technology company, aiming to reimagine digital advertising, and improve the internet by making advertising relevant for people.

In four short years, Glen was named in Startups’ annual ‘30 under 30’ list of entrepreneurs to watch and drove Affectv to win a host of accolades from leading international business and digital organisations.

Glen impressed investors with his business strategy for Affectv, securing £2m funding from Octopus Investment, aged just 29. Glen is a regular guest speaker for trade conferences and seminars, as well as being asked to share his insights into the technology, advertising and business world’s with the media.

Bringing data into creativity in a programmatic world

Advertisers love the sexy “big idea” for creative branding campaigns.

And therein lies the fundamental aversion to getting down into the detail and considering the potential advantages offered by data.

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2016: the year of programmatic creative?

As we know, programmatic technology has created a new industry and, consequently, had a major impact on the entire value chain between advertiser, agency, tech provider and media owner.

No one has been immune to this disruption – where attention has been almost solely focused on the automation of buying and selling, and how data and analytics are utilised.

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How TUI increased conversions by 17% using personalised ads

Marketers believe that personalisation is the most important capability for the future of their trade, according to a survey by Adobe.

So what can it deliver?

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Privacy vs a free internet: helping people understand

The digital industry needs to do a better job of educating people about how advertising funds the free online services they heavily rely on in their daily lives.

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Think you have your dynamic prospecting sorted?

Saying you do dynamic ads is like saying you do digital advertising. There are many different types and strategies for each.

In the future, all ads will be dynamic in nature, so you need to know what you're doing and what makes sense for you.

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