Author: Graeme Parton

Graeme Parton

Five tips on writing content for a mobile audience

Content is still as important as ever to digital marketing success, but as your audience evolves, so too must your approach. 

Over the past few years, mobile has taken over the world. Your customers are seemingly glued to their screens at every waking hour, and this must be taken into account. 

So how do you go about creating content that resonates with today’s constantly moving, gadget-dependent consumers? The tips below are a great place to start.

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Dead web pages: should they be deleted?

As your website evolves over time, you update pages and add new ones to meet your audience’s changing needs.

More often than not though, you’re left with a lot of deadwood. Pages that aren’t being linked to that either don’t show up in Google’s search results or simply aren’t attracting clicks.

You’re then left with a dilemma. Surely there’s no point in keeping pages if they’re not being seen or used, but could deleting them negatively impact your site?

Let’s take a closer look at the pros and cons of removing under-performing or dead web pages.

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Using website data to uncover golden content opportunities

Diving into data to find content opportunities can certainly seem overwhelming at times but the rewards can be substantial once you know where to look and how to interpret it. 

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