tag:econsultancy.com,2008:/blog/authors/graham-charlton Posts by Graham Charlton from the Econsultancy blog 2015-08-20T10:41:00+01:00 tag:econsultancy.com,2008:BlogPost/66843 2015-08-20T10:41:00+01:00 2015-08-20T10:41:00+01:00 What I've learned from eight years of editing & blogging Graham Charlton <p><strong>After more than eight years and <a href="https://econsultancy.com/blog/authors/graham-charlton/">2,564 blog posts</a>, this is my last day as Editor at Econsultancy. </strong></p> <p>In my last post I thought I'd share some of the lessons I've learned about blogging over the years...</p><p><a href="https://econsultancy.com/blog/66843-what-i-ve-learned-from-eight-years-of-editing-blogging/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66825 2015-08-14T10:47:00+01:00 2015-08-14T10:47:00+01:00 Republishing older blog content: does it work? Graham Charlton <p><strong>I recently read <a href="http://blog.hubspot.com/marketing/historical-blog-seo-conversion-optimization">a post on Hubspot</a>, looking at the tactic of reusing older blog content to attract extra traffic and links. </strong></p> <p>In a nutshell, older posts are updated and republished as new. This means they benefit from promotion on Twitter, in emails, and the attention that comes with being the latest post on the site. </p> <p>I'd come across this idea before but had dismissed it. However, while I have a couple of reservations about the tactic, I was interested enough to experiment so we've been trying this tactic over the last month. </p><p><a href="https://econsultancy.com/blog/66825-republishing-older-blog-content-does-it-work/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9366 2015-07-08T10:50:00+01:00 2015-07-08T10:50:00+01:00 Ecommerce consumer reviews: why you need them and how to use them Graham Charlton <p><strong>61% of customers read online reviews before making a purchase decision, and they are now essential for e-commerce sites. </strong></p> <p>User reviews are proven sales drivers, and something the majority of customers will want to see before deciding to make a purchase. </p> <p>Here are some compelling stats on user reviews, why they are great for SEO, why bad reviews are valuable, and how to use reviews in navigation and on product pages...</p><p><a href="https://econsultancy.com/blog/9366-ecommerce-consumer-reviews-why-you-need-them-and-how-to-use-them/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66665 2015-07-08T09:59:00+01:00 2015-07-08T09:59:00+01:00 A year in Google algorithm updates Graham Charlton <p><strong>Google algorithm updates are a fact of life for brands and search specialists. </strong></p> <p>With so many Google updates over the course of a year, we have a periodic collective outburst of stress around these changes. </p> <p>However, the effects of these changes are generally much more subtle and are not the cataclysmic events some fear. </p><p><a href="https://econsultancy.com/blog/66665-a-year-in-google-algorithm-updates/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66662 2015-07-07T13:55:00+01:00 2015-07-07T13:55:00+01:00 12 tiny UX elements that can make a difference Graham Charlton <p><strong>Little details can make a difference to the user experience, by making tasks easier for users or just by adding some fun to the process. </strong></p> <p>Here I've compiled 12 examples of 'micro UX' from a range of sites... </p><p><a href="https://econsultancy.com/blog/66662-12-tiny-ux-elements-that-can-make-a-difference/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66658 2015-07-06T14:15:00+01:00 2015-07-06T14:15:00+01:00 24 best practice tips for ecommerce site search Graham Charlton <p><strong>Users of site search are more likely to convert than the average user, so ecommerce sites should strive to produce the best possible experience. </strong></p> <p>Here I've compiled a list of site search best practices, along with some excellent examples from retailers. </p><p><a href="https://econsultancy.com/blog/66658-24-best-practice-tips-for-ecommerce-site-search/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11051 2015-07-03T11:15:00+01:00 2015-07-03T11:15:00+01:00 21 ways online retailers can improve customer retention rates Graham Charlton <p><strong>Understanding how to retain the customers that you have spent money acquiring is vital for any online business. </strong></p> <p>Attracting a new customer can cost five times as much as keeping an existing one, so companies need to pay as much attention to retention as they do to acquisition. </p> <p>Here are 21 tactics ecommerce firms can use to keep customers coming back for repeat purchases, and avoid losing them to competitors... </p><p><a href="https://econsultancy.com/blog/11051-21-ways-online-retailers-can-improve-customer-retention-rates/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66648 2015-07-02T10:41:00+01:00 2015-07-02T10:41:00+01:00 Why is John Lewis charging for click and collect? Graham Charlton <p><strong>John Lewis announced yesterday that it would be charging £2 for all click and collect orders under £30. </strong></p> <p>The retailer says this move will reduce costs and enable long term investment in the service, but is it a good idea? </p> <p><a href="https://econsultancy.com/blog/66648-why-is-john-lewis-charging-for-click-and-collect/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66638 2015-07-01T11:07:00+01:00 2015-07-01T11:07:00+01:00 How ecommerce sites can use microcopy Graham Charlton <p><strong>Microcopy is often overlooked, but it can have an important impact on the user experience. </strong></p> <p>In an ecommerce context, microcopy is those little pieces of text which explain what to write in a form field, or the wording of a call to action. </p> <p>Here are some examples of how it can be used...</p><p><a href="https://econsultancy.com/blog/66638-how-ecommerce-sites-can-use-microcopy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63161 2015-06-29T11:18:00+01:00 2015-06-29T11:18:00+01:00 31 things I need to see on your ecommerce product page Graham Charlton <p><strong>The features you need to add to product pages will vary according to the type of <a href="http://econsultancy.com/uk/reports/ecommerce-best-practice-compendium">ecommerce site</a>. </strong></p> <p>Some of the things on this list are essentials for any online retailer, while others are dependent on the sector and target market.</p> <p>This checklist contains some of the more common elements that customers are looking for on <a href="http://econsultancy.com/uk/blog/62803-10-excellent-ecommerce-product-pages">ecommerce product pages</a>, as well as some more advanced features that can enhance the experience.</p> <p>Your product pages should contain the essentials listed below, and most of the others. I haven't listed product reviews as essential, but I'd say they're pretty close to it.</p> <p>I've tried to think of everything here, but please let me know what I've missed, and what works for your site. </p> <p><a href="https://econsultancy.com/blog/63161-31-things-i-need-to-see-on-your-ecommerce-product-page/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66616 2015-06-22T11:26:00+01:00 2015-06-22T11:26:00+01:00 The virtues of user testing under the influence Graham Charlton <p><strong>Richard Littauer is a UX designer and full stack developer. He has a side project, <a href="http://theuserisdrunk.com/">The User Is Drunk</a>, in which he tests websites while under the influence.</strong></p> <p>He recently spoke at our <a href="https://econsultancy.com/blog/66600-back-to-the-future-the-last-10-years-of-the-future-of-digital-marketing/">Future of Digital Marketing </a>conference. </p> <p>I've been asking Richard about the need for drunk user testing and the insights it can bring... </p><p><a href="https://econsultancy.com/blog/66616-the-virtues-of-user-testing-under-the-influence/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65003 2015-06-18T11:37:00+01:00 2015-06-18T11:37:00+01:00 15 indispensable content marketing tips Graham Charlton <p><strong>Some people may hate the term, but there's no doubt that content marketing has caught on big time. </strong></p> <p>As many people point out, there isn't anything especially new in the concept of using content to attract customers, but what's new is that content marketing roles are being created, and teams are being restructured.</p> <p>Content is becoming more tactical as a result. </p> <p>Here's a selection of 15 of the best content marketing tips...</p><p><a href="https://econsultancy.com/blog/65003-15-indispensable-content-marketing-tips/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66590 2015-06-17T10:23:00+01:00 2015-06-17T10:23:00+01:00 Amazon muscles in on supermarkets' search rankings Graham Charlton <p><strong>A recent study found that Tesco was the most visible supermarket website in mobile searches on Google UK. </strong></p> <p>This may come as no surprise, since Tesco dominates the grocery market in general. What is surprising though, is how much Amazon has muscled in on this market. </p><p><a href="https://econsultancy.com/blog/66590-amazon-muscles-in-on-supermarkets-search-rankings/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66577 2015-06-12T10:51:28+01:00 2015-06-12T10:51:28+01:00 30+ digital marketing stats of the week Graham Charlton <p><strong>Welcome to our weekly round-up of the very best <a href="http://bit.ly/15jXZoK" target="_self">online marketing stats</a> from around the digital world.</strong></p> <p>Today's stats include online grocery shopping, fashion ecommerce, real time marketing and underpants. </p><p><a href="https://econsultancy.com/blog/66577-30-digital-marketing-stats-of-the-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66565 2015-06-10T14:29:08+01:00 2015-06-10T14:29:08+01:00 Q&A: Golden Krishna explains why the best interface is no interface Graham Charlton <p><strong>How should we be thinking about UX and interface design? What makes for great experiences?</strong></p> <p>Golden Krishna is a senior UX Designer at Zappos Labs, and is author of 'The best interface is no interface'.</p> <p>Ahead of his keynote at <a href="https://econsultancy.com/events/future-of-digital-marketing/?utm_source=BLOG&amp;utm_medium=BLOG%20LINKS&amp;utm_campaign=FODM%20BLOG" target="_self">tomorrow's </a><a href="https://econsultancy.com/events/future-of-digital-marketing/?utm_source=BLOG&amp;utm_medium=BLOG%20LINKS&amp;utm_campaign=FODM%20BLOG" target="_self">Future of Digital Marketing conference</a> in London, I asked Golden about the problems with screen-based thinking...</p><p><a href="https://econsultancy.com/blog/66565-q-a-golden-krishna-explains-why-the-best-interface-is-no-interface/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66548 2015-06-09T10:10:00+01:00 2015-06-09T10:10:00+01:00 Q&A: Martin Talks on VR and digital marketing Graham Charlton <p><strong>VR looks set to become more mainstream, but what implications does this have for marketing? </strong></p> <p>I've been talking to Martin Talks, founder of <a href="http://www.10xarmy.com/">10x Army</a>, a wearable tech and IoT company which specialises in virtual reality (VR). </p> <p>He'll be speaking at our <a href="https://econsultancy.com/events/future-of-digital-marketing/?utm_source=BLOG&amp;utm_medium=BLOG%20LINKS&amp;utm_campaign=FODM%20BLOG">Future of Digital Marketing conference </a>this week, looking at VR and digital marketing. </p><p><a href="https://econsultancy.com/blog/66548-q-a-martin-talks-on-vr-and-digital-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66551 2015-06-09T09:38:00+01:00 2015-06-09T09:38:00+01:00 How hotel websites can improve the booking experience Graham Charlton <p><strong>Though 72% of people would book directly with hotel sites if the price is right, the user experience on offer is variable.</strong></p> <p>A new <a href="http://www.triptease.com/getaroom">report</a> from Triptease looks at user preferences when booking hotels online, and contains some useful tips. </p> <p>Here's a selection from the report, and some I've added... </p><p><a href="https://econsultancy.com/blog/66551-how-hotel-websites-can-improve-the-booking-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66544 2015-06-08T14:11:00+01:00 2015-06-08T14:11:00+01:00 What are the opportunities for digital marketing and the Internet of Things? Graham Charlton <p><strong>Andy Hobsbawm is an entrepreneur, writer, one of Wired’s top 100 digital influencers and founder and CMO of Internet of Things smart products platform <a href="https://evrythng.com/">EVRYTHNG</a>.</strong></p> <p>He will also be speaking at this week's <a href="https://econsultancy.com/events/future-of-digital-marketing/?utm_source=BLOG&amp;utm_medium=BLOG%20LINKS&amp;utm_campaign=FODM%20BLOG" target="_self">Future of Digital Marketing conference</a>, along with many other innovative digital thinkers.</p><p><a href="https://econsultancy.com/blog/66544-what-are-the-opportunities-for-digital-marketing-and-the-internet-of-things/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66546 2015-06-08T10:30:00+01:00 2015-06-08T10:30:00+01:00 Q&A: Digital marketing and the next generation Graham Charlton <p><strong>William Higham is a Consumer Futurist, speaker and author. He is also CEO of forecasting and strategy consultancy The Next Big Thing. </strong></p> <p>He will be delivering the afternoon keynote at this week's <a href="https://econsultancy.com/events/future-of-digital-marketing/?utm_source=BLOG&amp;utm_medium=BLOG%20LINKS&amp;utm_campaign=FODM%20BLOG" target="_self">Future of Digital Marketing conference</a> looking at Digital Marketing and the Next Generation. </p> <p>I caught up with William today to talk about the future of digital marketing. </p><p><a href="https://econsultancy.com/blog/66546-q-a-digital-marketing-and-the-next-generation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66542 2015-06-05T13:22:00+01:00 2015-06-05T13:22:00+01:00 3D printing: adding another dimension to marketing's future Graham Charlton <p><strong>There has been much hype around it but how could <a href="https://econsultancy.com/blog/65263-3d-printing-check-me-out">3D printing</a> be a part of marketing's future? </strong></p> <p>Ivan Pope, Founder of Body scanning startup <a href="http://shapie.me/">Shapie Me</a>, will be presenting on this topic at next week's <a href="https://econsultancy.com/events/future-of-digital-marketing/?utm_source=BLOG&amp;utm_medium=BLOG%20LINKS&amp;utm_campaign=FODM%20BLOG">Future of Digital Marketing conference</a>. </p> <p>In advance of this, I've been talking to Ivan about the possible uses for 3D printing, for marketing and more... </p><p><a href="https://econsultancy.com/blog/66542-3d-printing-adding-another-dimension-to-marketing-s-future/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66508 2015-05-29T09:40:00+01:00 2015-05-29T09:40:00+01:00 Are charities failing on online donations? Graham Charlton <p><strong>According to a survey by Barclays Digital Giving, offline payments still account for 80% of charitable donations, which suggests that many aren't making the most of the web. </strong></p> <p>In this post I'll look at some of the major charities, and how easy (or not) they make it for visitors to donate online. </p><p><a href="https://econsultancy.com/blog/66508-are-charities-failing-on-online-donations/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66488 2015-05-26T11:24:00+01:00 2015-05-26T11:24:00+01:00 How vital was digital marketing to the Conservatives' 2015 election victory? Graham Charlton <p><strong>Thanks to the use of social media by Obama's team in 2008 and 2012, the role of digital marketing in politics has been a hot topic. </strong></p> <p>Online was a key battleground in the recent general election, and this trend will only increase in the years to come. </p> <p>I've been talking to Craig Elder, Digital Director at the Conservative Party, about the role digital played in a Conservative victory. </p><p><a href="https://econsultancy.com/blog/66488-how-vital-was-digital-marketing-to-the-conservatives-2015-election-victory/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66463 2015-05-25T09:55:37+01:00 2015-05-25T09:55:37+01:00 How Coggles uses content marketing for ecommerce Graham Charlton <p><strong>I've recently been looking at <a href="https://econsultancy.com/blog/66438-how-should-ecommerce-brands-be-using-content/">how ecommerce sites are using content</a>, and Coggles is one that we picked out as as example. </strong></p> <p>I've been talking to Clare Potts, Head of Search, Social and PR,  Prestige Luxury at The Hut Group, which looks after Coggles. </p> <p>Clare talked about the brand's <a href="https://econsultancy.com/reports/implementing-content-strategy-digital-best-practice/?utm_source=Blog&amp;utm_medium=blog&amp;utm_campaign=BLOG%20CONTENT%20STRATEGY">content strategy</a>, the part that SEO plays, and how <a href="http://www.coggles.com/home.dept">Coggles</a> measures content...</p><p><a href="https://econsultancy.com/blog/66463-how-coggles-uses-content-marketing-for-ecommerce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66450 2015-05-25T09:54:21+01:00 2015-05-25T09:54:21+01:00 30+ SEO tools to make your life easier Graham Charlton <p><strong>With the help of some SEO experts, I've compiled a list of useful tools to help with on-site optimisation, link analysis and more. </strong></p> <p>While some of these tools are paid, the majority are free to use, or at least offer a limited service for free users. </p><p><a href="https://econsultancy.com/blog/66450-30-seo-tools-to-make-your-life-easier/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66485 2015-05-22T10:57:00+01:00 2015-05-22T10:57:00+01:00 10 thrilling online marketing stats we've seen this week Graham Charlton <p><strong>This week's <a href="https://econsultancy.com/reports/internet-statistics-compendium">internet marketing stats</a> include video marketing, wearable tech, Eurovision, and booze...</strong></p><p><a href="https://econsultancy.com/blog/66485-10-thrilling-online-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66478 2015-05-21T11:35:00+01:00 2015-05-21T11:35:00+01:00 What should a good 'about us' page contain? Graham Charlton <p><strong>About us pages are easily overlooked, but they do perform a valuable role on websites: explaining your product or proposition in a way that visitors can easily understand. </strong></p> <p>Here, I'll look what about us pages need to do, as well as some useful examples...</p><p><a href="https://econsultancy.com/blog/66478-what-should-a-good-about-us-page-contain/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66451 2015-05-14T14:02:00+01:00 2015-05-14T14:02:00+01:00 What is stock and flow content and how should you use it? Graham Charlton <p><strong>First coined by Robin Sloan, stock and flow is a useful way to talk about different content types and how you can use them in your marketing. </strong></p> <p>Here I'll look at what stock and flow is, some examples, and how it can be used effectively. </p><p><a href="https://econsultancy.com/blog/66451-what-is-stock-and-flow-content-and-how-should-you-use-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66449 2015-05-14T11:06:00+01:00 2015-05-14T11:06:00+01:00 Is Google being too easy on mobile sites with desktop pages? Graham Charlton <p><strong>Google's recent mobile friendly update gave brands a big reason to optimise for mobile, but is it being tough enough? </strong></p> <p>There are plenty of sites which are just part-mobile. They may have mobile friendly homepages and other pages, but will often switch users to desktop pages which do not work well on mobile. </p> <p>Here are some examples... </p><p><a href="https://econsultancy.com/blog/66449-is-google-being-too-easy-on-mobile-sites-with-desktop-pages/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66417 2015-05-13T11:12:00+01:00 2015-05-13T11:12:00+01:00 How healthy is your content strategy? A Q&A with Dr Mike Baxter Graham Charlton <p><strong>This week sees the publication of our new <a href="http://bit.ly/1cRTu9H">Implementing Content Strategy: Digital Best Practice report</a>, which was written by Dr Mike Baxter. </strong></p> <p>I spoke to Mike about the report, the types of content which should be used at each stage in the funnel, and how the 70/20/10 rule can be applied to content strategy... </p><p><a href="https://econsultancy.com/blog/66417-how-healthy-is-your-content-strategy-a-q-a-with-dr-mike-baxter/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66438 2015-05-12T15:00:00+01:00 2015-05-12T15:00:00+01:00 How should ecommerce brands be using content? Graham Charlton <p><strong>Ecommerce brands have embraced content marketing over the past couple of years. </strong></p> <p>Of course some, like Net-A-Porter, have used content effectively long before it became a buzzword. </p> <p>However, while some are using content well, others just seem to be ticking boxes and failing to incorporate content fully. </p> <p>In this post, I'll look at how ecommerce brands should be using content, and some of the mistakes to avoid. </p><p><a href="https://econsultancy.com/blog/66438-how-should-ecommerce-brands-be-using-content/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66432 2015-05-12T14:28:00+01:00 2015-05-12T14:28:00+01:00 12 useful content marketing examples from ecommerce brands Graham Charlton <p><strong>How are ecommerce brands using content marketing? </strong></p> <p>In this post, I'll look at some examples from retailers which show how it can be done. </p><p><a href="https://econsultancy.com/blog/66432-12-useful-content-marketing-examples-from-ecommerce-brands/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66422 2015-05-08T10:43:19+01:00 2015-05-08T10:43:19+01:00 Start Me Up! A profile of GoWashMyCar Graham Charlton <p><strong><a href="https://www.gowashmycar.com/">GoWashMyCar</a> is an online marketplace which provides mobile car washing services. </strong></p> <p>I've been asking the team about the business model, and its future plans... </p><p><a href="https://econsultancy.com/blog/66422-start-me-up-a-profile-of-gowashmycar/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66364 2015-05-06T11:51:00+01:00 2015-05-06T11:51:00+01:00 19 must-have features for mobile product pages Graham Charlton <p><strong>Designers of mobile product pages have a tough job.</strong></p> <p>They need to present much of the same information as on desktop, but adapt to the limitations of the device. </p> <p>I've put together a checklist of what I think are the most crucial elements to include on mobile product pages...</p><p><a href="https://econsultancy.com/blog/66364-19-must-have-features-for-mobile-product-pages/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66389 2015-05-04T11:53:23+01:00 2015-05-04T11:53:23+01:00 What does the ideal click and collect service look like? Graham Charlton <p><strong>Click and collect has now become a must have for online retailers and it isn't just restricted to the multichannels. </strong></p> <p>So what does the perfect click and collect experience look like? Here are some examples and ideas from retailers... </p><p><a href="https://econsultancy.com/blog/66389-what-does-the-ideal-click-and-collect-service-look-like/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66387 2015-05-04T11:52:00+01:00 2015-05-04T11:52:00+01:00 Google's mobile friendly algorithm: four early test results Graham Charlton <p><strong>Google's 'mobile friendly' update came into effect recently and I have some early data showing the possible effects of the changes. </strong></p> <p>For example, Barclays' mobile-optimised homepage ranks well, but its non-optimised pages have dropped in the search rankings. </p> <p>Here are a few other test cases...</p><p><a href="https://econsultancy.com/blog/66387-google-s-mobile-friendly-algorithm-four-early-test-results/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66396 2015-05-01T10:35:00+01:00 2015-05-01T10:35:00+01:00 Start Me Up! A profile of CornerDrop Graham Charlton <p><strong>CornerDrop is a startup which aims to make <a href="https://econsultancy.com/blog/66389-what-does-the-ideal-click-and-collect-service-look-like/">click and collect</a> accessible for any retailer. </strong></p> <p>I've been asking Suzy Lloyd, the company's Head of Digital &amp; Social to explain the service. </p><p><a href="https://econsultancy.com/blog/66396-start-me-up-a-profile-of-cornerdrop/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66384 2015-04-29T13:50:00+01:00 2015-04-29T13:50:00+01:00 How are brands optimising for mobile? Graham Charlton <p><strong>Brands are making progress with their mobile strategies, though there's still plenty to be done. </strong></p> <p>Our latest Quarterly Briefing, produced in partnership with <a title="Adobe" href="http://www.adobe.com/solutions/digital-marketing.html" target="_self">Adobe</a>, looks at <a href="https://econsultancy.com/reports/quarterly-digital-intelligence-briefing-the-quest-for-mobile-excellence/?utm_medium=feeds&amp;utm_source=reports">The Quest for Mobile Excellence</a>. </p> <p>Here are a few key findings from the report... </p><p><a href="https://econsultancy.com/blog/66384-how-are-brands-optimising-for-mobile/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66325 2015-04-27T10:40:00+01:00 2015-04-27T10:40:00+01:00 Start Me Up! A profile of Poq Graham Charlton <p><strong><a href="http://poqstudio.com/">Poq</a> is a commerce platform for native retail apps. The SaaS platform enables over 30 retailers, including House of Fraser to deliver mobile apps across Android and iOS.</strong></p> <p>I asked Poq co-founders Øyvind Henriksen and Michael Langguth about the business and their plans for world domination...</p><p><a href="https://econsultancy.com/blog/66325-start-me-up-a-profile-of-poq/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66355 2015-04-22T11:30:00+01:00 2015-04-22T11:30:00+01:00 The irresistible business case for blogging Graham Charlton <p><strong>The content team here have received a couple of pieces of good news recently.</strong></p> <p>Last week, this blog won the Digital and Tech category at the <a href="http://www.blogawardsuk.co.uk/2015-winners-and-highly-commended/">UK Blog Awards</a>. </p><p><a href="https://econsultancy.com/blog/66355-the-irresistible-business-case-for-blogging/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66334 2015-04-16T11:20:00+01:00 2015-04-16T11:20:00+01:00 Google's 'mobilegeddon': which sites stand to lose out? Graham Charlton <p><strong>It's nearly here. On April 21, Google will begin to use mobile-friendliness as a ranking signal. </strong></p> <p>This move, dubbed <a href="https://econsultancy.com/blog/66313-google-mobilegeddon-is-upon-us">'mobilegeddon'</a>, is part of the trend for Google to <a href="https://econsultancy.com/blog/66053-mobile-search-and-google-s-focus-on-user-experience/">focus on UX factors when ranking sites. </a></p> <p>Here are some of the sites that may need to take action...</p><p><a href="https://econsultancy.com/blog/66334-google-s-mobilegeddon-which-sites-stand-to-lose-out/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66326 2015-04-15T15:30:00+01:00 2015-04-15T15:30:00+01:00 Brands think they provide great customer experience, consumers disagree Graham Charlton <p><strong>When competitors with better prices are just a click away, customer experience (CX) is a key differentiator for brands. </strong></p> <p>Brands appreciate the need for great CX but, according to a new report by Econsultancy, the gap between this and the customer view is considerable. </p> <p>The <a href="https://econsultancy.com/reports/the-consumer-conversation/">Consumer Conversation report</a>, produced by Econsultancy in partnership with IBM, highlights the gap between marketers' intentions and their customers' satisfaction.</p> <p>Here are a few highlights from the report...</p><p><a href="https://econsultancy.com/blog/66326-brands-think-they-provide-great-customer-experience-consumers-disagree/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66323 2015-04-15T10:21:00+01:00 2015-04-15T10:21:00+01:00 Do you want to write for Econsultancy? Graham Charlton <p><strong>We've recently had a reshuffle in the content team, and now we're <a href="https://jobs.econsultancy.com/job/396709/writer/">looking for a new writer</a> for this blog. </strong></p> <p>Are you interested? </p><p><a href="https://econsultancy.com/blog/66323-do-you-want-to-write-for-econsultancy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66308 2015-04-10T15:39:00+01:00 2015-04-10T15:39:00+01:00 11 thrilling stats from around the digital world Graham Charlton <p><strong>Welcome back to our weekly round-up of the very best <a href="http://bit.ly/15jXZoK" target="_self">digital marketing stats</a> from around the online world. </strong></p> <p>This week we have app-nesia, digital ad spend, ecommerce behaviour around the world, and Shakespearian insults.</p> <p>Something for everyone. </p><p><a href="https://econsultancy.com/blog/66308-11-thrilling-stats-from-around-the-digital-world/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66301 2015-04-10T14:05:00+01:00 2015-04-10T14:05:00+01:00 How Del Monte uses content marketing Graham Charlton <p><strong>Del Monte Foods released an interesting content campaign last November, with a focus on green bean casserole around Thanksgiving. </strong></p> <p>The campaign involved cross-selling products and holiday cooking tips and used search, mobile social and TV, as well as lots of content. </p> <p>I've been talking to Viginia Moon, Associate Brand Manager at Del Monte about its <a href="https://econsultancy.com/reports/digital-content-strategy-best-practice-guide/">content marketing strategy.</a>.. </p><p><a href="https://econsultancy.com/blog/66301-how-del-monte-uses-content-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66291 2015-04-08T11:52:00+01:00 2015-04-08T11:52:00+01:00 Online mortgage applications: banks need to improve UX Graham Charlton <p><strong>Online mortgage applications are unnecessarily difficult for users, thanks to the sheer pain of completing forms. </strong></p> <p>Problems included the use of technical language in forms, needless questions, while serious usability issues prevented many testers from completing applications. </p><p><a href="https://econsultancy.com/blog/66291-online-mortgage-applications-banks-need-to-improve-ux/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66265 2015-03-31T09:28:00+01:00 2015-03-31T09:28:00+01:00 Start Me Up! A profile of Triptease Graham Charlton <p><strong><a href="http://www.triptease.com/">Triptease</a> is a tool for hotel websites which allows them to show prices from online travel agents across the web. </strong></p> <p>I've been asking co-founder Charlie Osmond about the business and his plans for world domination...</p><p><a href="https://econsultancy.com/blog/66265-start-me-up-a-profile-of-triptease/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66247 2015-03-26T11:18:00+00:00 2015-03-26T11:18:00+00:00 14 examples of evergreen content formats that work wonders Graham Charlton <p><strong>We're great believers in the importance of <a href="https://econsultancy.com/blog/65455-why-you-need-an-evergreen-content-strategy/">evergreen content</a>, and this has been a major factor in this blog's growth.</strong> </p> <p>Here, I've compiled some of the evergreen formats we regularly turn to...</p><p><a href="https://econsultancy.com/blog/66247-14-examples-of-evergreen-content-formats-that-work-wonders/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66242 2015-03-24T10:02:00+00:00 2015-03-24T10:02:00+00:00 Is the product page still the most important page on ecommerce sites? Graham Charlton <p><strong>Yesterday's <a href="https://twitter.com/hashtag/ecomchat?src=hash">#EcomChat</a> looked at ecommerce product pages, which features are needed, are where improvements can be made.</strong></p> <p>Here's a summary of the discussion...</p><p><a href="https://econsultancy.com/blog/66242-is-the-product-page-still-the-most-important-page-on-ecommerce-sites/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66220 2015-03-20T09:30:00+00:00 2015-03-20T09:30:00+00:00 Start Me Up! A profile of ParcelBright Graham Charlton <p><strong><a href="https://www.parcelbright.com/">ParcelBright</a> is an ecommerce delivery startup which recently raised $1m in seed funding. </strong></p> <p>We've been asking Founder and CEO Daniel Lipinski about the business and its plans for growth...</p> <p><a href="https://econsultancy.com/blog/66220-start-me-up-a-profile-of-parcelbright/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66221 2015-03-19T12:02:04+00:00 2015-03-19T12:02:04+00:00 The home insurance quote process: how to avoid annoying users Graham Charlton <p><strong>In previous posts on home insurance, I've looked at <a href="https://econsultancy.com/blog/66115-how-do-customers-search-for-home-insurance">how customers search</a>, and <a href="https://econsultancy.com/blog/66116-how-do-home-insurance-landing-pages-perform">how landing pages perform</a>. </strong></p> <p>Here I'll look at the user experience during the quote process and issues which may deter visitors. </p><p><a href="https://econsultancy.com/blog/66221-the-home-insurance-quote-process-how-to-avoid-annoying-users/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>