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Author: Graham Charlton
Graham Charlton was Editor in Chief of the Econsultancy blog. He has worked in the digital industry for more than ten years.
His pet topics include UX, CRO, and ecommerce in general. Add to that mobile, SEO, ill thought-out EU laws, the use of web technology offline, email marketing and that covers quite a bit. He has written several best practice guides on ecommerce and mobile, with more to come.
He can be found prattling-on on Twitter as @gcharlton.
I recently read a post on Hubspot, looking at the tactic of reusing older blog content to attract extra traffic and links.
In a nutshell, older posts are updated and republished as new. This means they benefit from promotion on Twitter, in emails, and the attention that comes with being the latest post on the site.
I'd come across this idea before but had dismissed it. However, while I have a couple of reservations about the tactic, I was interested enough to experiment so we've been trying this tactic over the last month.
Some people may hate the term, but there's no doubt that content marketing has caught on big time.
As many people point out, there isn't anything especially new in the concept of using content to attract customers, but what's new is that content marketing roles are being created, and teams are being restructured.
Content is becoming more tactical as a result.
Here's a selection of 15 of the best content marketing tips...