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Author: Graham Charlton
Graham Charlton is editor in chief at SaleCycle and is a former editor of the Econsultancy blog. He has worked in the digital industry for more than ten years.
His pet topics include UX, CRO, and ecommerce in general. Add to that mobile, SEO, ill thought-out EU laws, the use of web technology offline, email marketing and that covers quite a bit. He has written several best practice guides on ecommerce and mobile, with more to come.
He can be found prattling-on on Twitter as @gcharlton.
Some people may hate the term, but there's no doubt that content marketing has caught on big time.
As many people point out, there isn't anything especially new in the concept of using content to attract customers, but what's new is that content marketing roles are being created, and teams are being restructured.
Content is becoming more tactical as a result.
Here's a selection of 15 of the best content marketing tips...