Author: Graham Charlton

Graham Charlton

Graham Charlton is editor in chief at SaleCycle and is a former editor of the Econsultancy blog. He has worked in the digital industry for more than ten years.

His pet topics include UX, CRO, and ecommerce in general. Add to that mobile, SEO, ill thought-out EU laws, the use of web technology offline, email marketing and that covers quite a bit. He has written several best practice guides on ecommerce and mobile, with more to come.

He can be found prattling-on on Twitter as @gcharlton.

15 indispensable content marketing tips

Some people may hate the term, but there's no doubt that content marketing has caught on big time. 

As many people point out, there isn't anything especially new in the concept of using content to attract customers, but what's new is that content marketing roles are being created, and teams are being restructured.

Content is becoming more tactical as a result. 

Here's a selection of 15 of the best content marketing tips...


Amazon muscles in on supermarkets' search rankings

A recent study found that Tesco was the most visible supermarket website in mobile searches on Google UK. 

This may come as no surprise, since Tesco dominates the grocery market in general. What is surprising though, is how much Amazon has muscled in on this market. 


30+ digital marketing stats of the week

Welcome to our weekly round-up of the very best online marketing stats from around the digital world.

Today's stats include online grocery shopping, fashion ecommerce, real time marketing and underpants. 


Q&A: Golden Krishna explains why the best interface is no interface

How should we be thinking about UX and interface design? What makes for great experiences?

Golden Krishna is a senior UX Designer at Zappos Labs, and is author of 'The best interface is no interface'.

Ahead of his keynote at tomorrow's Future of Digital Marketing conference in London, I asked Golden about the problems with screen-based thinking...

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Q&A: Martin Talks on VR and digital marketing

VR looks set to become more mainstream, but what implications does this have for marketing? 

I've been talking to Martin Talks, founder of 10x Army, a wearable tech and IoT company which specialises in virtual reality (VR). 

He'll be speaking at our Future of Digital Marketing conference this week, looking at VR and digital marketing. 


How hotel websites can improve the booking experience

Though 72% of people would book directly with hotel sites if the price is right, the user experience on offer is variable.

A new report from Triptease looks at user preferences when booking hotels online, and contains some useful tips. 

Here's a selection from the report, and some I've added... 


What are the opportunities for digital marketing and the Internet of Things?

Andy Hobsbawm is an entrepreneur, writer, one of Wired’s top 100 digital influencers and founder and CMO of Internet of Things smart products platform EVRYTHNG.

He will also be speaking at this week's Future of Digital Marketing conference, along with many other innovative digital thinkers.


Q&A: Digital marketing and the next generation

William Higham is a Consumer Futurist, speaker and author. He is also CEO of forecasting and strategy consultancy The Next Big Thing. 

He will be delivering the afternoon keynote at this week's Future of Digital Marketing conference looking at Digital Marketing and the Next Generation. 

I caught up with William today to talk about the future of digital marketing. 


3D printing: adding another dimension to marketing's future

There has been much hype around it but how could 3D printing be a part of marketing's future? 

Ivan Pope, Founder of Body scanning startup Shapie Me, will be presenting on this topic at next week's Future of Digital Marketing conference

In advance of this, I've been talking to Ivan about the possible uses for 3D printing, for marketing and more... 

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Are charities failing on online donations?

According to a survey by Barclays Digital Giving, offline payments still account for 80% of charitable donations, which suggests that many aren't making the most of the web. 

In this post I'll look at some of the major charities, and how easy (or not) they make it for visitors to donate online. 


How vital was digital marketing to the Conservatives' 2015 election victory?

Thanks to the use of social media by Obama's team in 2008 and 2012, the role of digital marketing in politics has been a hot topic. 

Online was a key battleground in the recent general election, and this trend will only increase in the years to come. 

I've been talking to Craig Elder, Digital Director at the Conservative Party, about the role digital played in a Conservative victory. 


How Coggles uses content marketing for ecommerce

I've recently been looking at how ecommerce sites are using content, and Coggles is one that we picked out as as example. 

I've been talking to Clare Potts, Head of Search, Social and PR,  Prestige Luxury at The Hut Group, which looks after Coggles. 

Clare talked about the brand's content strategy, the part that SEO plays, and how Coggles measures content...