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Author: Greig Holbrook


Adapting SEO for the BRIC markets

It is expected that by 2015, the total number of internet users in BRIC countries, plus Indonesia (making them the BRICI markets) will total 1.2bn, more than double the current online population of these regions.

This, combined with other technological advancements and financial growth, means that now could be the time to start considering extending e-commerce practice in these markets.

In terms of SEO, this means beginning to think of strategies for search engines other than Google. In most of the BRIC markets there are many search engines other than Google which hold the leading market share, or there are at least strong competitors for the search giant.


How can UK businesses improve their SEO in Russia?

Russia’s government last month announced possible plans to launch a national search engine, their aim being to have tighter control over filtration, and to ensure the ‘safe access of information’.

The venture would set them back around $100m (around £65m), and it would be a long and lengthy process to overtake the market leader Yandex, who currently holds 62.8% of the market share in Russia.

Despite the plans being questionable, the announcement does bring to attention certain aspects of the Russian search market.


Why you should avoid ‘Twitter’ in China

With the popularity of other, China-based search engines set to rise thanks to Google’s threat to close down their Google.cn site, in turn freeing up the market, businesses need to optimise their site to suit their search processes.

However, simple translation of websites will not suffice. Taking an example from Oban’s area of business, the phrase ‘to Twitter’ translates to ‘织围脖’’ – ‘to knit yourself a scarf’ in English.


How digital marketing can help UK universities attract international students

Britain’s universities are working hard to attract international students. With the government announcing British Universities are to expect a £950 million cut in funding over the next three years, higher education institutions need to look elsewhere for financial support. 

The average non-EU student tuition fees for arts and science undergraduate degrees are around £10,000 per year, and with the potential to reach £20,000 depending on the course and establishment, the financial benefits for cash-strapped UK universities to recruit international students is obvious.


The benefits of taking fashion e-tail international

The marked and continuing growth reported by online fashion retailers demonstrates the potential e-tailing holds in times when the high street is suffering. 

The e-commerce industry body IMRG reports that online sales of clothing, shoes and accessories were up by 18% from Dec 2008 – 2009, and that fashion e-tailers were the leaders in the UK online market. 

By taking the notion of online retailing one step further and going international, the opportunities for growth for the retailer are taken to a whole new level.


The online world is more multilingual than ever

The experts, it turns out, were right. The internet continues to spread across the world with incredible fervour. Nowadays, internet access can be found in even the most remote corners of the world.

Deep in the Philippines lies the tropical island of Boracay, which until only recently relied on a single power generator for the entire island. Today however, high speed wireless internet can be accessed from just about any bar, restaurant, hotel or café on the island.