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Author: Guy Hanson

Guy has been working in the email marketing industry for the past decade. He is a passionate advocate for the intelligent use of customer data to drive responsive email programs, and has developed this knowledge to become one of theUK’s leading e-marketing experts. Guy is also an established member of the Direct Marketing Association’s Email Marketing Council, with a primary focus on legal, data and best practice issues.
Prior to joining Return Path, Guy headed up the email and digital division of one of the UK’s leading marketing services companies, and built-up extensive experience through his hands-on involvement with highly successful email programs for blue-chip brands such as Pizza Express, Exxon Mobil and Renault.