Heather leads the development of global practice content as well as delivering social strategy for clients and new business development. Based in our New York City headquarters, she is a key member of the global team at Social@Ogilvy - Ogilvy’s social media marketing and communications practice. The world’s largest network of social media strategists, the team believes in the power and impact of truly integrated social media business solutions.
She has developed and executed social media and communications strategy for PayPal UK, giffgaff, and the BBC. Most recently, Heather was the North American Editorial Director for Econsultancy, a global online publication for digital marketers with a monthly audience of over half a million readers. At the BBC, Heather brought 60 corporate websites into one central award winning site and trained over 200+ communications staff on crisis communications in social media. As social media lead at PayPal UK, she developed a social media platform for consumers (integrating audio, video and written content) alongside an integrated Lithium forum managed by the PayPal customer service team, a first for PayPal globally. Heather has recently been included as one of the voices of Microsoft's Business Reimagined in 2013.
Heather’s most successful foray into social media came after the London riots, when she amassed over 500 people in South London to clean their streets. This group, branded the Broom Army, hit front papers around the world and Heather was awarded a Local Heroes award for her efforts. Her twitter handle is: @HeatherATaylor