Website competitive analysis is important, but it’s often done for the wrong reasons. In my opinion, there’s nothing better than measuring your progress against your own performance, plans or targets.
However, it’s inevitable that at some point during your marketing career you’ll be asked to complete a competitive analysis or review.
If you’ve been asked to review your website, or a client’s site then you’ll want to make sure you’re doing a good job.
Below, I've listed some hints and pointers for conducting a robust and efficient analysis, I hope you'll find these useful.
There are hundreds of tips experienced email marketers can give you. In this blog I’ll share three that you may not have heard before.
Hopefully, there’s at least one you can use.
We all struggle for content ideas from time to time, where a blank page and a deadline combine to give you a big headache.
If you’re wondering what you should, or could be writing to fuel your content marketing machine here are a few simple sources of great content.
Content marketing requires many things to be successful; luckily a Zoo isn’t one of them.
That said, you can definitely learn a thing or two from “We bought a Zoo” author Benjamin Mee.
I won’t bore you with all the details of who Benjamin is, but if you’re interested you should visit the Dartmoor Zoological Park website or watch this short video.
Benjamin’s book was published in 2008. Since then it has become a film and the Zoo has enjoyed a significant amount of interest from the world’s media.
This isn’t a typical content marketing story and it’s true to say Benjamin had a huge advantage having been a professional writer, however you can learn a number of things from his success.