Author: Ian Creek

Ian Creek

I'm an experienced digital marketer with a track record for growing websites and delivering success across a variety of digital channels. My skills are predominantly in digital strategy, email, content marketing, social media and search engine marketing (SEO and PPC). Having worked in products and services, client and agency side and both public and private sectors, I'm well versed in the wide variety of challenges that face many organisations.

My achievements include being quoted in a number of marketing articles, published in a variety of communications including the whitepaper room at the Email Experience Council part of the USA DMA, Judging the British Excellence in Sales and Marketing Awards 2008 and a large number of speaker appearances at business events and institutions across the UK. I'm also a guest blogger on and expert reviewer for a number of digital marketing guides.

Specialities: Digital strategy, Content marketing, SEO, PPC, Social media, email marketing, website design, online conversion optimisation, branding, market positioning, consumer research, marketing analysis.

Website competitive analysis and review: a guide for marketers

Apples & Oranges - They Don't Compare

Website competitive analysis is important, but it’s often done for the wrong reasons. In my opinion, there’s nothing better than measuring your progress against your own performance, plans or targets.

However, it’s inevitable that at some point during your marketing career you’ll be asked to complete a competitive analysis or review.

If you’ve been asked to review your website, or a client’s site then you’ll want to make sure you’re doing a good job.

Below, I've listed some hints and pointers for conducting a robust and efficient analysis, I hope you'll find these useful.


Three secrets of experienced email marketers

@ or at sign made of puzzle pieces on white backgroundThere are hundreds of tips experienced email marketers can give you. In this blog I’ll share three that you may not have heard before.

Hopefully, there’s at least one you can use.

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Content marketing: four inspiring ideas you may have missed

We all struggle for content ideas from time to time, where a blank page and a deadline combine to give you a big headache.

If you’re wondering what you should, or could be writing to fuel your content marketing machine here are a few simple sources of great content.


Successful content marketing doesn’t require a zoo

Jaguar 0412 6365a - Ross Elliot

Content marketing requires many things to be successful; luckily a Zoo isn’t one of them.

That said, you can definitely learn a thing or two from “We bought a Zoo” author Benjamin Mee.

I won’t bore you with all the details of who Benjamin is, but if you’re interested you should visit the Dartmoor Zoological Park website or watch this short video.

Benjamin’s book was published in 2008. Since then it has become a film and the Zoo has enjoyed a significant amount of interest from the world’s media.

This isn’t a typical content marketing story and it’s true to say Benjamin had a huge advantage having been a professional writer, however you can learn a number of things from his success.