{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Author: Ian Harris

Ian Harris

Ian Harris is the CEO and founder of Search Laboratory.

Ian has been programming for the internet since 1995 and has an MSc in internet technologies. He is a specialist in search marketing for global web sites.

He has helped many companies take their websites global including IBM, Novell, British Airways and HSBC.

SEO is more than just organic traffic: Are you taking all the credit you deserve?

Search marketing evolves on a daily basis.

The constant introduction of new and innovative processes means that strategies can shift frequently as SEOs and marketers try to work out the best way to deal with new online environments.

From Google updates to advances in technology, the methods we use to measure the success of an SEO campaign, however, may not always be giving us the full picture.

2 comments

International ecommerce: Four things to consider when venturing into foreign markets

In 2012, we conducted research into how the recession had affected attitudes towards global trading opportunities.

We found that many of the respondents had been forced to rely heavily on global markets to maintain or grow their revenues.

1 comment

Programmatic display advertising: How to get started and what to expect

Find out why now is the perfect time to start programmatic display advertising.

2 comments

Seven on-page SEO tips for Baidu

Baidu is often referred to as the Chinese Google, and while its respective dominance in its market is similar to Google's, this can lead to the misconception that the two search engines differ only in name and region.

This is of course not the case. Baidu is a completely different search engine to Google, with different values and ranking factors.

Read on to find out my seven on-page tips for Baidu SEO, or for more information on this topic download Econsultancy's Baidu Search Best Practice Guide.

5 comments

10 questions to ask your prospective real-time bidding agency

Real-time bidding (RTB) provides a great opportunity for companies to vastly increase their online presence to an interested audience.

However, as this market continues to grow, the options available to brands for management of their RTB increase and choosing the right agency for your company’s needs becomes harder.

One of the main problems faced with anyone researching their options for RTB management is that they have to navigate a minefield of display ecosystems, agencies, DSPs, trading desks etc.

However, in choosing an RTB agency to build and manage successful campaigns the most important first questions to ask are not always the most technical.

Having been involved with a number of RTB pitches and working with our clients we have found they have gained the most from asking questions such as those outlined below:

0 comments

Russia: a land of ecommerce opportunities

The UK is home to some of the best ecommerce businesses in the world and the nation's online sales rank fourth globally

More and more British online retailers are using their ecommerce expertise to expand into international markets. France and Germany are two of the most popular expansion destinations. One nation that has often been overlooked though is Russia.

3 comments

How dirty is your PPC?

A well managed Google's AdWords campaign does a great job in delivering relevant traffic to your site. 

However, if you leave AdWords alone to judge what is 'relevant' for your products or services you may uncover some surprising results. 

We have compiled a list of frightening and sometimes comical examples from real campaigns.

19 comments

Should I translate my website?

With orders received from other non-English speaking countries and a desire to expand, many companies are faced with a choice of how far to go with the localisation of their site. 

New research helps brands make that decision, from a full localisation of site and all campaigns, to a partial localisation of just the keywords and ads.

15 comments

Paid links: will the police now be after you as well as Google?

The Bribery Act 2010 comes into force this Spring and this could land paid linking strategies in even more hot water than they are already. 

With the J C Penney problems and the Google Farmer update that attempts to discredit links from link farms, it is time now more than ever to get away from paid linking.

18 comments

Parked domains: is Google wasting your money?

Parked domains are generally low quality resources, housing value-less directories or pages of AdSense ads. Why then is the proportion of AdWords spend that is going to these parked domains on the rise? 

Turning off this source of traffic in AdWords is possible, but hidden away. Therefore Google, as well as the domain owner, is using increasing amounts of your campaign budget on what appears to be low value traffic.   

parked-domains-example

13 comments