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Author: Ian Howie
I started working in SEO way back in the "steam" era of the Internet way back in 1995, turning professional in 2003. I have worked in PPC since 2003. I've have been with 1upSearch since 2006 and I'm now building a new company 1upDigital with 1upSearch as one of the companies within the group. I also act as a consultant to Wordtracker and have written a eBook on Google AdWords: http://www.1updigital.com/what-we-do/pay-per-click/free-google-adwords-ebook - which you can download for free.
I have been Google’s guest in Mountain View, San Francisco and Dublin and Microsoft’s in the UK and Dublin.
Spain has emerged as world champions and the excitement is over
for another four years. 32 teams battled it out in South Africa for
World Cup glory, but the game wasn’t just being played on the pitch; brands went head-to-head in a fiercely contested online marketing
From betting and beer to travel to TVs, who were the real
winners and losers?
Some of the most talented search people in the business are in the UK market and although it’s relatively small there is a lot of competition. So if your campaigns aren’t being managed correctly, you could be falling behind.
Here are five ways you can assess your Pay Per Click (PPC) Agency, even if
you don't have direct access to your campaigns…