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Author: Ian Leadbetter
Ian Leadbetter is the co-founder Ruler Analytics. His main areas of interest are focussed around search engines, counting both organic and paid search as his specialisms, as well as navigating the global world of software-as-a-service from Ruler Analytics offices on Liverpool's famous dockside.
A Google search for “death of the agency model” populates more than four million results.
Many people believe advertising and marketing agencies are on their way to becoming relics of the past, doomed to the same fate that befell travel agencies after massive adoption of self-service booking sites.