Various cart abandonment surveys conclude that around 25% of online customers abandon their cart due to out-of-stock issues.
But the frequency of the stockout events is much higher than 25% as many customers encounter an out-of-stock page even before they’ve added one item to their cart, causing them to abandon the site altogether.
Furthermore, the impact of out-of-stock (OOS) extends well beyond the lost sales of the item alone. OOS have been shown to reduce the satisfaction a consumer has with a given purchase decision, leading to subsequent behaviors such as store- or brand-switching, complaints, and negative word-of-mouth.
So how can we tackle the out of stock problem online retailers are encountering today?
Like the excitement you feel when getting a phone number to set-up a date, gaining an email address from an ecommerce website visitor is the first step in building a relationship and turning that shopper into a customer.
But how can an ecommerce site gain visitor confidence in order to encourage them to provide their email address?
The following are a selection of industry best practices that help online retailers build relationships with visitors and gain email addresses: