Author: Ivan Mazour

Ivan Mazour

Ivan Mazour is the CEO and Founder of Ometria. You can follow him on Twitter or connect on LinkedIn.


The seven stages of smart ecommerce marketing

As Toys ‘R’ Us files for bankruptcy protection in the US and Canada, we’re again reminded of the brutal (and overcrowded) market retailers today operate in. The 69-year-old toyshop cited “unrelenting competition from ecommerce and big box retailers” as just one of the reasons for its insolvency. 

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