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Author: Jack Hubbard

Jack Hubbard

I am fortunate enough to have spent 12 years at the forefront of a fascinating evolution in digital marketing. I have seen the rise of broadband, the explosion of search, the emergence of PPC, the slow decline of affiliates, the death of broadcast and the rebirth of PR in a social digital world. The best of these years have been at Propellernet where we have embraced these changes, accepted nothing, challenged everything, and seen outstanding performance as a result.

We are now 20 strong, work for numerous leading brands, and are considered pioneers of the digital age (at least by our mums). I put this down to the quality of the team, and the culture of our company. My ethos as managing director has been to hire the very best people and create a culture and environment in which they can flourish.

I'm always looking for new alliances and exciting projects to broaden our horizons, so if you are liking what you see, get in touch and we can put the world to rights.

Shift the thinking and see the potential of SEM for brands

With direct response well and truly in the bag, surely SEM for brand is the next big win for Google.  Here’s a shift in thinking to help brands up the ante.

SEM as a direct response tool gained instant appeal, spend sky rocketed and found its equilibrium where CPA is equitable. Search marketing for brand surely is the next big win for Google, but no one seems to be making a good case for brands.


Buying or selling SEO links? Look at the trouble you’re causing

Image by rene_ehrhardt via FlickrHow many times have you sat through an SEO presentation and heard 'it’s all about links, and one link from the BBC is worth more than 1,000 low level directories.' 

Google relies on media links to calculate PageRank, a gauge of website authority. These links bring order to search results, which is why everyone uses Google, which is why they make so much money. Brands therefore need media links to achieve SEO success in Google, which is fair enough.

But what do media owners get for providing the authority map behind Google’s meteoric rise? Plummeting advertising revenues as Google hoovers up the lot. This seems a bit of a kick in the teeth, but what can they do about it?