tag:econsultancy.com,2008:/blog/authors/jack-simpson Posts by Jack Simpson from the Econsultancy blog 2016-04-08T14:00:26+01:00 tag:econsultancy.com,2008:BlogPost/67721 2016-04-08T14:00:26+01:00 2016-04-08T14:00:26+01:00 How three top betting sites handle social content Jack Simpson <p><strong>Social content is – or at least should be – entirely driven by a brand’s <a href="https://econsultancy.com/blog/67268-how-to-achieve-the-right-tone-of-voice-for-your-brand">tone of voice</a>. And that tone of voice should be driven in turn by the brand’s target audience and the image it wants to achieve. </strong></p> <p>Betting companies are interesting because they get away with stuff that a lot of other brands wouldn’t (everyone remembers the ‘last one to sign up to a Paddy Power account is a t***’ banner ad).  </p> <p>I thought I’d look at three of the top UK betting sites to see how they handle social content and what other brands can learn from their success. </p><p><a href="https://econsultancy.com/blog/67721-how-three-top-betting-sites-handle-social-content/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67728 2016-04-08T12:33:00+01:00 2016-04-08T12:33:00+01:00 Top 10 digital marketing stats of the week Jack Simpson <p><strong>Here’s a stat for you: 100% of Jack Simpsons say this is a very sad day indeed, according to a new survey by Jack Simpson. </strong></p> <p>Why? Well, loyal stat devourers, I am sorry to announce that this is last time I will fill your lives with life-changing facts and figures from the marketing world. </p> <p>Yes, this is my last day as the official weekly Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up guy. </p><p><a href="https://econsultancy.com/blog/67728-top-10-digital-marketing-stats-of-the-week-4/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67715 2016-04-06T15:16:31+01:00 2016-04-06T15:16:31+01:00 10 of the best social campaigns & stories from March 2016 Jack Simpson <p><strong>With two significant events in the form of <a href="https://econsultancy.com/blog/67642-how-brands-celebrated-international-women-s-day-2016">International Women’s Day</a> and <a href="https://econsultancy.com/blog/67678-a-pun-free-roundup-of-excellent-easter-marketing-campaigns">Easter</a>, last month was an exciting one for social campaigns. </strong></p> <p>On top of that there were some big social news announcements, from Instagram’s algorithmic timeline to a judge ruling in favour of a Chipotle employee who was fired after making negative comments about the brand on Twitter. </p><p><a href="https://econsultancy.com/blog/67715-10-of-the-best-social-campaigns-stories-from-march-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67708 2016-04-06T10:22:00+01:00 2016-04-06T10:22:00+01:00 10 common online copywriting mistakes Jack Simpson <p><strong>Anyone can be a writer these days. All you need is a computer with an internet connection and a tenner to spend on a domain name.</strong></p> <p>The problem is: anyone can be a writer these days.</p><p><a href="https://econsultancy.com/blog/67708-10-common-online-copywriting-mistakes/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67701 2016-04-04T15:44:00+01:00 2016-04-04T15:44:00+01:00 12 best branded Instagram videos from March 2016 Jack Simpson <p><strong>If your brand is on Instagram and you’re still not posting videos, you’re not using the platform to its full potential. </strong></p> <p>Hopefully some the following clips will inspire your own <a href="https://econsultancy.com/blog/67048-a-marketer-s-guide-to-instagram-video">Instagram video</a> efforts, although obviously launching a rocket into space is not going to be an option for every brand. </p><p><a href="https://econsultancy.com/blog/67701-12-best-branded-instagram-videos-from-march-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67688 2016-03-31T11:56:20+01:00 2016-03-31T11:56:20+01:00 Do you need to be on that new social media platform? Jack Simpson <p><strong>Not too many years ago brands were deliberating on whether to embrace social media at all, and for those that did there were relatively few platforms to choose from.</strong> </p> <p>Now, however, it seems there’s <a href="https://econsultancy.com/blog/66709-15-brand-new-social-networks-you-ve-never-heard-of-but-should-definitely-try/">a new social media platform</a> to get excited about every month.</p> <p>The landscape has completely changed, and it can be daunting for brands to take the plunge and plough resources into something that isn’t guaranteed to return any value. </p><p><a href="https://econsultancy.com/blog/67688-do-you-need-to-be-on-that-new-social-media-platform/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67678 2016-03-29T09:58:07+01:00 2016-03-29T09:58:07+01:00 A pun-free roundup of excellent Easter marketing campaigns Jack Simpson <p><strong>Retail spending was expected to hit £775m over the Easter weekend, and brands were working hard to get the biggest possible share of that cash. </strong></p> <p>I thought I’d look at some of my favourite <a href="https://econsultancy.com/blog/67587-how-thorntons-uses-content-marketing-to-gain-an-edge-at-easter">Easter campaigns</a> from the past while also looking at some of the better ones from 2016 so far.</p><p><a href="https://econsultancy.com/blog/67678-a-pun-free-roundup-of-excellent-easter-marketing-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67670 2016-03-24T13:41:49+00:00 2016-03-24T13:41:49+00:00 Two-thirds of Australian marketers say current display ads model is broken Jack Simpson <p><strong>We often discuss the state of display ads on this blog, sadly it is not always in the most positive light, and it seems the majority of marketers agree with us. But there is hope for a better approach.</strong></p> <p>Sixty-six percent of brand marketers and media buyers in Australia surveyed in our recent <a href="https://www.econsultancy.com/reports/people-based-advertising/">People-Based Advertising report</a> either agree or strongly agree that the current model for display advertising is broken, and only 12% disagree that it is. </p><p><a href="https://econsultancy.com/blog/67670-two-thirds-of-australian-marketers-say-current-display-ads-model-is-broken/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67677 2016-03-24T11:33:37+00:00 2016-03-24T11:33:37+00:00 Top 10 digital marketing stats of the week Jack Simpson <p><strong><a href="https://econsultancy.com/reports/internet-statistics-compendium/">Stats</a> on a Thursday? Have you lost it, Simpson? Do you need a lie down and a hot Lemsip? Should we contact your next of kin and tell them to prepare for the worst?</strong></p> <p>No, you silly rabbits. It’s Easter weekend. Which means, in the words of the ever-culturally relevant Rebecca Black: </p><p><a href="https://econsultancy.com/blog/67677-top-10-digital-marketing-stats-of-the-week-3/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67674 2016-03-24T10:00:08+00:00 2016-03-24T10:00:08+00:00 What are first-, second- and third-party data? Jack Simpson <p><strong>I’m not trying to teach anyone how to suck eggs here. Perish the thought.</strong></p> <p>But let’s face it: some of you probably just smile and nod when somebody starts going on about the merits of ‘second-party data’. </p> <p>Sure, everyone knows what these terms mean in principle, but in this post I’m going to break down three key types of data – <a href="https://econsultancy.com/blog/66621-the-most-powerful-data-is-the-data-you-already-own-new-report">first-party</a>, second-party and third-party – and explain what they all mean, where the different data sets come from and the pros and cons of each.</p><p><a href="https://econsultancy.com/blog/67674-what-are-first-second-and-third-party-data/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67673 2016-03-23T14:15:41+00:00 2016-03-23T14:15:41+00:00 Eight intriguing US digital marketing stats from the past week Jack Simpson <p><strong>Welcome to another edition of our US <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up – arguably the most hotly anticipated thing on the internet. </strong></p> <p>This week we’re covering digital adspend, generation Z, jazz fans, and people using their phones on the toilet. Yes, you read that right.</p><p><a href="https://econsultancy.com/blog/67673-eight-intriguing-us-digital-marketing-stats-from-the-past-week-3/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67671 2016-03-23T10:02:00+00:00 2016-03-23T10:02:00+00:00 11 of the most memorable 'brand' #hashtags of all time Jack Simpson <p><strong>Twitter celebrated its 10th birthday this week, and <a href="https://econsultancy.com/blog/67496-what-the-hell-is-going-on-with-twitter">despite all its problems</a> it has arguably become as important a technical feature of society as the TV or the telephone. </strong></p> <p>Not a single campaign or significant event goes by without having a hashtag attached, and Twitter quite often becomes the primary source of news for individuals and high-profile publications alike.  </p> <p>In light of all that, I thought I’d celebrate some of the very best uses of hashtags I’ve seen from brands over the years. </p><p><a href="https://econsultancy.com/blog/67671-11-of-the-most-memorable-brand-hashtags-of-all-time/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67669 2016-03-22T10:02:00+00:00 2016-03-22T10:02:00+00:00 What brands can learn from Chipotle’s Twitter fiasco Jack Simpson <p><strong>Bad news for Chipotle last week, as a judge ruled it was at fault for firing an employee who tweeted a negative comment about working there. </strong></p> <p>But while the fajita-flogger might not be happy about the situation, I think brands could certainly learn a few things at the expense of Chipotle’s misery.</p><p><a href="https://econsultancy.com/blog/67669-what-brands-can-learn-from-chipotle-s-twitter-fiasco/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67661 2016-03-18T11:31:00+00:00 2016-03-18T11:31:00+00:00 Nine exciting digital marketing stats from the past week Jack Simpson <p><strong>Well hopefully you’ve all recovered from St. Patricks’s Day, and by recovered I mean woken up in time to call in sick with at least some conviction. </strong></p> <p>But if you have called in sick today then never fear, because the weekly Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up looks great on any device, including your mobile phone while you lie in bed clutching your head and wondering why you needed to go on to that last bar.</p><p><a href="https://econsultancy.com/blog/67661-nine-exciting-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67655 2016-03-18T10:04:03+00:00 2016-03-18T10:04:03+00:00 Three reasons Instagram’s algorithmic timeline is yet another terrible idea Jack Simpson <p><strong>It seems wherever you turn in the digital marketing world these days there is some popular app <a href="https://econsultancy.com/blog/67515-twitter-unveils-new-timeline-feature-what-you-need-to-know">updating its timeline</a> to an algorithmic one.</strong></p> <p>Apparently this is what users really want, you see, although judging by the reactions of said users every time one of the announcements is made you’d be forgiven for assuming those Silicon Valley meeting rooms exist within actual bubbles. </p><p><a href="https://econsultancy.com/blog/67655-three-reasons-instagram-s-algorithmic-timeline-is-yet-another-terrible-idea/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67649 2016-03-16T11:04:47+00:00 2016-03-16T11:04:47+00:00 The ultimate 2016 email marketing benchmark guide Jack Simpson <p><strong><a href="https://econsultancy.com/blog/66737-49-email-marketing-tips-for-beginners">Email</a> continues to be an extremely important marketing channel, so it's important to know how well your email efforts are performing. </strong></p> <p>But while it’s easy to find out how many clicks, opens and so on your emails are getting, it can be difficult to understand the significance of those numbers without having something to benchmark them against. </p><p><a href="https://econsultancy.com/blog/67649-the-ultimate-2016-email-marketing-benchmark-guide/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67647 2016-03-15T14:16:09+00:00 2016-03-15T14:16:09+00:00 Nine incredibly helpful influencer marketing tools Jack Simpson <p><strong>One of the most important parts of any content marketing strategy is identifying and approaching influencers that can help amplify your message to the right audience. </strong></p> <p>But with so many people active on social media and many of them claiming to be influencers when they’re actually anything but, where the hell do you start?</p> <p>Amazingly, 84% of marketers in <a href="https://econsultancy.com/blog/67443-eight-influencer-marketing-stats-for-fashion-beauty-brands">a recent Econsultancy and Fashion &amp; Beauty Monitor survey</a> say they carry out influencer research manually. </p><p><a href="https://econsultancy.com/blog/67647-nine-incredibly-helpful-influencer-marketing-tools/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67638 2016-03-14T10:21:00+00:00 2016-03-14T10:21:00+00:00 Seven tips for driving an emotional response to video marketing Jack Simpson <p><strong>The ability to <a href="https://econsultancy.com/blog/66656-eight-examples-of-effective-emotional-video-content">elicit emotions</a> in people has been an integral part of marketing for decades, and for online video advertising it is particularly important if you want people to share and engage with your content. </strong></p> <p>But the emotions people feel in response to particular video ads differs greatly across the world, and between different demographics such as age group and gender.    </p> <p>In this post I’m going to cover some key global trends in terms of emotional reactions to online video ads. </p><p><a href="https://econsultancy.com/blog/67638-seven-tips-for-driving-an-emotional-response-to-video-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67640 2016-03-11T11:23:00+00:00 2016-03-11T11:23:00+00:00 Nine delightful digital marketing stats from the past week Jack Simpson <p><strong>It was International Women’s Day this week, so you probably think I’m going to take an inspiring quote from a woman and replace part of it with ‘the weekly Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up’ because that’s basically the only joke I’ve got.</strong></p><p><a href="https://econsultancy.com/blog/67640-nine-delightful-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67634 2016-03-10T11:25:00+00:00 2016-03-10T11:25:00+00:00 How charities are suffering since Google removed right-hand PPC ads Jack Simpson <p><strong>We recently ran a piece around <a href="https://econsultancy.com/blog/67569-google-kills-right-hand-ppc-ads-how-should-marketers-respond">Google killing right hand side ads in SERPs</a>, and the impact that might have on PPC activity. </strong></p> <p>But the discussion so far has predominantly been around companies and agencies that are likely to have some level of flexibility within their display budgets. </p> <p>One group that will be impacted in a very different way is the charity sector, particularly those who rely on Google’s Ad Grants programme, which limits bids to just $2.</p><p><a href="https://econsultancy.com/blog/67634-how-charities-are-suffering-since-google-removed-right-hand-ppc-ads/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67631 2016-03-10T09:48:00+00:00 2016-03-10T09:48:00+00:00 Here’s why the UK culture secretary is clueless on ad blocking Jack Simpson <p><strong>The <a href="https://econsultancy.com/blog/67019-12-alarming-ad-blocking-stats-that-reveal-the-size-of-the-problem">ad blocking</a> debate continues to rage on, showing no signs of slowing. A tsunami of mixed opinions and bad misunderstandings. </strong></p> <p>The latest high-profile figure to publicly grab the wrong end of the stick entirely is culture secretary John Whittingdale, who last week referred to ad blocking as “a modern day protection racket” in which publishers have to pay to appear on a whitelist.</p><p><a href="https://econsultancy.com/blog/67631-here-s-why-the-uk-culture-secretary-is-clueless-on-ad-blocking/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67626 2016-03-08T17:02:00+00:00 2016-03-08T17:02:00+00:00 17 marketing campaigns with a positive message for women Jack Simpson <p><strong>Today is International Women’s Day, which got me thinking about how women are represented in the marketing and advertising space.</strong></p> <p>Now, I know plenty of brands have had a negative impact when it comes to women’s issues (remember that <a href="https://econsultancy.com/blog/67575-our-take-on-the-top-10-most-controversial-ads-of-2015">‘beach body ready’ campaign</a>?), but others are actually doing some good, so I’m going to focus on them. </p><p><a href="https://econsultancy.com/blog/67626-17-marketing-campaigns-with-a-positive-message-for-women/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67624 2016-03-08T14:35:00+00:00 2016-03-08T14:35:00+00:00 Eight exciting US digital marketing stats from the past week Jack Simpson <p><strong>Welcome to another dose of our regular US <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up. Some say it is even more eagerly anticipated than the Presidential Election. </strong> </p> <p>This week we’re covering digital ROI, yet more ad blocking, The Oscars, Donald Trump, mobile, and more. </p><p><a href="https://econsultancy.com/blog/67624-eight-exciting-us-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67619 2016-03-08T11:53:20+00:00 2016-03-08T11:53:20+00:00 Five brands that proved marketing on Reddit can work Jack Simpson <p><strong>You’d be forgiven for being frightened of <a href="https://econsultancy.com/blog/67058-marketing-on-reddit-a-potential-goldmine-or-a-fool-s-errand">marketing on Reddit</a>. It’s a goldmine for users but a minefield for anyone even hinting at self-promotion. </strong></p> <p>Yet despite the risks, some marketers have managed to pull it off.</p> <p>In this post I’m going to cover five brands that have overcome the obstacles and achieved some positive results on Reddit. </p><p><a href="https://econsultancy.com/blog/67619-five-brands-that-proved-marketing-on-reddit-can-work/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67616 2016-03-08T11:12:51+00:00 2016-03-08T11:12:51+00:00 Video ads: if you’re demanding attention you’re doing it wrong Jack Simpson <p><strong>Attention spans are evolving, and by that I mean they’re shrinking. </strong></p> <p>Halfway through writing that sentence my phone dinged and I saw a tweet pop up that looked quite interesting.</p> <p>15 minutes of internet rabbit hole-diving later and I remembered I was supposed to be writing a sentence.  </p> <p>I’m not alone in this, and one of the talks at our <a href="https://econsultancy.com/events/creative-programmatic/">Creative Programmatic</a> event last week that particularly interested me was from Innovid’s Tal Chalozin, who was there to discuss how video advertisers can cater for the modern-day online attention span. </p><p><a href="https://econsultancy.com/blog/67616-video-ads-if-you-re-demanding-attention-you-re-doing-it-wrong/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67608 2016-03-04T10:57:41+00:00 2016-03-04T10:57:41+00:00 12 intriguing digital marketing stats from the past week Jack Simpson <p><strong>It’s Mother’s Day on Sunday, when we celebrate and show our appreciation for the women who brought us kicking and screaming into this world. </strong></p> <p>I’m in a sharing mood, so I’m going to open up to you and tell you the single most powerful piece of advice my mother ever gave me. I remember it word for word. </p> <p>She said: “Son, whatever you do in life, wherever you go, don’t ever let anyone stop you reading the weekly Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up.”</p><p><a href="https://econsultancy.com/blog/67608-12-intriguing-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67606 2016-03-04T09:58:47+00:00 2016-03-04T09:58:47+00:00 How O2 achieves creativity through data Jack Simpson <p><strong>Some people seem slightly alarmed by the rise of automation in marketing. </strong></p> <p>Is it the first step towards all of us being replaced by robots that will eventually enslave humankind and force us to oil their joints until the end of time?</p> <p>While that might have been a lame attempt at a joke, it is actually very relevant to the <a href="https://econsultancy.com/events/creative-programmatic/">Creative Programmatic</a> event I attended yesterday, which was all about how this largely automated channel needn’t spell the end of human creativity in marketing. </p><p><a href="https://econsultancy.com/blog/67606-how-o2-achieves-creativity-through-data/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67601 2016-03-03T10:31:12+00:00 2016-03-03T10:31:12+00:00 10 of the best social campaigns & stories from February 2016 Jack Simpson <p><strong>It was February last month, which meant Valentine’s Day and <a href="https://econsultancy.com/blog/67511-why-the-super-bowl-50-commercials-were-social-media-failures">Super Bowl campaigns</a> were high on the agenda for brands. </strong></p> <p>I’ll be covering both those topics in this month’s social round-up, along with plenty of exciting news from the likes of Facebook and Twitter, and House of Fraser’s odd decision to go completely off-brand and talk only in emojis. </p><p><a href="https://econsultancy.com/blog/67601-10-of-the-best-social-campaigns-stories-from-february-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67597 2016-03-01T14:20:02+00:00 2016-03-01T14:20:02+00:00 14 best branded Instagram videos from February 2016 Jack Simpson <p><strong>Another month has passed, and brands are just about starting to panic about those Q1 results. </strong></p> <p>But fear not, for today I bring you the best of <a href="https://econsultancy.com/blog/67048-a-marketer-s-guide-to-instagram-video">Instagram video</a> – some light-hearted digital marketing fun to take your mind off the daily grind. </p><p><a href="https://econsultancy.com/blog/67597-14-best-branded-instagram-videos-from-february-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67575 2016-03-01T10:49:00+00:00 2016-03-01T10:49:00+00:00 Our take on the top 10 most controversial ads of 2015 Jack Simpson <p><strong>Some of the ads on this list might surprise you. What won’t surprise you is the British public’s unwavering ability to be offended by the innocuous, but let’s not get into all that.  </strong> </p> <p>The Advertising Standards Authority (ASA) recently released its list of the 10 most complained-about <a href="https://econsultancy.com/blog/66852-12-of-my-favourite-ad-campaigns-from-the-last-12-months">ad campaigns</a> in 2015, and while I find some of the inclusions quite surprising, I thought marketers could perhaps learn a thing or two from this list.</p><p><a href="https://econsultancy.com/blog/67575-our-take-on-the-top-10-most-controversial-ads-of-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67593 2016-03-01T09:49:40+00:00 2016-03-01T09:49:40+00:00 General Data Protection Regulation (GDPR): what we know & what's coming next Jack Simpson <p><strong>The General Data Protection Regulation (<a href="https://econsultancy.com/blog/67540-what-is-the-eu-general-data-protection-regulation-gdpr-why-should-you-care">GDPR</a>) – an EU-wide overhaul of consumer data laws aimed at strengthening the protection of people’s data privacy – was announced at the tail end of 2015. </strong> </p> <p>The new laws won’t be finalised until later this year, and won’t take effect for another two years after that.</p> <p>But in a talk I attended at Data Protection 2016 on Friday, two leading government figures did their best to tell the audience what to expect and explain why the reform is happening. </p><p><a href="https://econsultancy.com/blog/67593-general-data-protection-regulation-gdpr-what-we-know-what-s-coming-next/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67588 2016-02-29T11:33:20+00:00 2016-02-29T11:33:20+00:00 The five-point plan for data privacy & business Jack Simpson <p><strong>On Friday I attended a talk at Data Protection 2016 that was all about – you guessed it – data, but specifically how businesses can continue to thrive in the ever-evolving data economy.  </strong> </p> <p>The talk from Ctrl-Shift CEO Liz Brandt covered five key action points that business and government need to tackle together in order to avert a future crisis.</p> <p>I’m going to cover them in detail in this post.  </p><p><a href="https://econsultancy.com/blog/67588-the-five-point-plan-for-data-privacy-business/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67580 2016-02-26T14:58:00+00:00 2016-02-26T14:58:00+00:00 Creativity in programmatic "should not be an afterthought" Jack Simpson <p><strong>Programmatic advertising goes far beyond data and automation.</strong></p> <p>Our <a href="https://econsultancy.com/events/creative-programmatic/">Creative Programmatic</a> event is coming up on 2 March and we caught up with two of the speakers at the event, O2’s Head of Digital Excellence, Nick Adams, and TUI’s Head of Media, Sammy Austin. </p> <p>Between them they discussed some of the biggest emerging trends and challenges in programmatic, and offered their opinions and advice on where creativity fits within this channel.</p><p><a href="https://econsultancy.com/blog/67580-creativity-in-programmatic-should-not-be-an-afterthought/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67582 2016-02-26T10:56:00+00:00 2016-02-26T10:56:00+00:00 Our 10 favourite digital marketing stats from the past week Jack Simpson <p><strong>Aristotle Onassis once said, ‘It is during our darkest moments that we must focus to see the weekly Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up.’</strong> </p> <p>So turn up that screen brightness, put your glasses back on and let’s do this thing. </p><p><a href="https://econsultancy.com/blog/67582-our-10-favourite-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67557 2016-02-25T10:38:40+00:00 2016-02-25T10:38:40+00:00 Three is right to declare war on ‘irrelevant and excessive mobile ads’ Jack Simpson <p><strong>Just when you think things can’t get any worse for the publishing industry, somebody goes and hammers another nail in its coffin. </strong></p> <p>Well, it’s not quite as dramatic as that. But recent news from mobile network provider Three certainly got the ad industry talking over the weekend. </p> <p>The network has announced that it will roll out <a href="https://econsultancy.com/blog/67019-12-alarming-ad-blocking-stats-that-reveal-the-size-of-the-problem">ad blocking</a> technology on its network after initially trialling it in Italy. </p><p><a href="https://econsultancy.com/blog/67557-three-is-right-to-declare-war-on-irrelevant-and-excessive-mobile-ads/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67562 2016-02-25T10:01:43+00:00 2016-02-25T10:01:43+00:00 Could Shield 5 signal a new wave of social cinema? Jack Simpson <p><strong>If you’re not already aware of the Shield 5 series on Instagram, go and watch it now. </strong></p> <p>To me it is a perfect example of just how ridiculously far we’ve come with social media since MySpace first became the next big thing all those years ago. </p> <p>Not only that, but if people react positively to it I think we could see much more of this type of content on Instagram, and no doubt brands will want to get involved with their own series. </p><p><a href="https://econsultancy.com/blog/67562-could-shield-5-signal-a-new-wave-of-social-cinema/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67572 2016-02-24T14:26:00+00:00 2016-02-24T14:26:00+00:00 Eight interesting US digital marketing stats from the past week Jack Simpson <p><strong>It’s that time again. I’ve been reading through some of the best US-focused <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> from the last week or so and I’ve summarized some of the most interesting ones below.</strong></p> <p>This week we’re covering the top frustrations of mobile shoppers, native ads, email, The Oscars and much more.  </p><p><a href="https://econsultancy.com/blog/67572-eight-interesting-us-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67569 2016-02-24T10:17:00+00:00 2016-02-24T10:17:00+00:00 Google kills right-hand PPC ads: How should marketers respond? Jack Simpson <p><strong>No doubt you’re all aware by now that Google is removing ads from the right-hand side of its search results pages (SERPs). </strong></p> <p>Ads will now only appear at the top and bottom of SERPs.  </p> <p>To give some context around what this means for search marketers, we asked several experts for their take on why Google made this decision, and also how marketers need to adjust their <a href="https://econsultancy.com/training/courses/ppc-training">PPC campaigns</a> as a result. </p><p><a href="https://econsultancy.com/blog/67569-google-kills-right-hand-ppc-ads-how-should-marketers-respond/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67555 2016-02-23T10:04:00+00:00 2016-02-23T10:04:00+00:00 The three biggest challenges in influencer marketing Jack Simpson <p><strong>The rise of influencer marketing doesn’t seem to be slowing, and it’s easy to see why. </strong></p> <p>It is the inevitable result of content and social coming together, and many brands have already seen some impressive results from this channel. </p> <p>But with it comes a number of challenges that many marketers are struggling to overcome, as outlined in our recent report, <a href="https://econsultancy.com/blog/67443-eight-influencer-marketing-stats-for-fashion-beauty-brands">The Rise of Influencers</a>, in collaboration with Fashion and Beauty Monitor. </p><p><a href="https://econsultancy.com/blog/67555-the-three-biggest-challenges-in-influencer-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67547 2016-02-22T11:05:04+00:00 2016-02-22T11:05:04+00:00 10 excellent examples of user-generated content in marketing campaigns Jack Simpson <p><strong>Content comes in so many formats, with so many silly names attached to them, it’s hard to keep up. </strong></p> <p>But thankfully <a href="https://econsultancy.com/blog/66739-how-user-generated-content-is-changing-content-marketing">user-generated content</a> is a fairly self-explanatory one.</p> <p>With the help of social media, brands are increasingly turning to the general public to come up with creative ideas and share them with the world.</p><p><a href="https://econsultancy.com/blog/67547-10-excellent-examples-of-user-generated-content-in-marketing-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67552 2016-02-19T10:57:00+00:00 2016-02-19T10:57:00+00:00 The top 10 digital marketing stats of the week Jack Simpson <p><strong>Welcome to Friday! You’re going to love it here. But don’t get too comfortable because the laws of space and time dictate that all good things must eventually come to an end.</strong></p> <p>Except for the weekly Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up…</p><p><a href="https://econsultancy.com/blog/67552-the-top-10-digital-marketing-stats-of-the-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67541 2016-02-18T09:49:48+00:00 2016-02-18T09:49:48+00:00 10 delicious digital marketing campaigns from McDonald's Jack Simpson <p><strong>However you feel about thin pieces of meat matter nestled between entirely time-proof bread, we’re here to talk about marketing rather than products. </strong></p> <p>McDonald’s may have suffered in terms of both finance and reputation over the years, but when it comes to digital marketing the brand has achieved some pretty impressive results. </p><p><a href="https://econsultancy.com/blog/67541-10-delicious-digital-marketing-campaigns-from-mcdonald-s/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67533 2016-02-17T11:24:00+00:00 2016-02-17T11:24:00+00:00 Why the digital-only Independent is doomed without drastic change Jack Simpson <p><strong>The Independent recently announced that it will be closing its print newspaper titles and putting all efforts into <a href="https://econsultancy.com/training/digital-transformation/">digital</a>. </strong></p> <p>It spun the move as a positive, proudly declaring that it is the first newspaper to go digital-only, but anyone who has followed <a href="https://www.marketingweek.com/2015/10/29/mark-ritson-i-was-right-about-the-i-newspaper-it-leaves-the-independent-in-worse-shape/%20">Mark Ritson’s posts</a> about this publication will know the move was likely an unavoidable decision.</p> <p>I applaud The Independent’s bravery in publicly admitting defeat in the print market, but if it thinks it’s going to succeed with its site in its current state it’s dreaming. Drastic changes are needed.</p><p><a href="https://econsultancy.com/blog/67533-why-the-digital-only-independent-is-doomed-without-drastic-change-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67529 2016-02-17T10:24:24+00:00 2016-02-17T10:24:24+00:00 The rise of dark social: Everything you need to know Jack Simpson <p><strong>You’d be forgiven for thinking the term ‘dark social’ refers to some kind of demonic get-together during which attendees feast on blood to please their overlords. </strong></p> <p>While potentially irksome to social media managers, dark social is somewhat less sinister than the above. </p> <p>It simply refers to social sharing that can’t be accurately tracked, i.e. the stuff that isn’t picked up by web analytics platforms. </p><p><a href="https://econsultancy.com/blog/67529-the-rise-of-dark-social-everything-you-need-to-know/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67518 2016-02-16T14:12:45+00:00 2016-02-16T14:12:45+00:00 Comparison site NerdWallet outperforms top US finance brands in SEO Jack Simpson <p><strong>It seems financial muscle doesn’t always translate into online success. </strong></p> <p>A recent analysis of the US personal finance sector has revealed that a popular price comparison site outperforms all mainstream banking and credit institutions when it comes to organic <a href="https://econsultancy.com/blog/67282-seo-trends-in-2016-what-do-the-experts-predict">search</a>. </p> <p><a href="https://econsultancy.com/blog/67518-comparison-site-nerdwallet-outperforms-top-us-finance-brands-in-seo/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67525 2016-02-16T09:42:29+00:00 2016-02-16T09:42:29+00:00 What is brand activation & why do you need it? Jack Simpson <p><strong>I’ll be honest: when I first heard the term ‘brand activation’ my eyes almost rolled out of my head altogether. It’s got <a href="https://econsultancy.com/blog/66631-20-banned-words-from-the-econsultancy-blog-and-their-alternatives">meaningless marketing buzzword</a> written all over it. </strong></p> <p>But as I researched the term further I began to realise that it is actually quite an interesting topic, and that sometimes we actually just need a simple term with which to quickly and easily refer to things.  </p> <p>In this post I’m going to go beyond the fluffy words and explore what brand activation is and how it could help your business. </p><p><a href="https://econsultancy.com/blog/67525-what-is-brand-activation-why-do-you-need-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67513 2016-02-15T11:17:00+00:00 2016-02-15T11:17:00+00:00 How Grey Goose used experiential marketing to tell its luxury story Jack Simpson <p><strong>Marketing <a href="https://econsultancy.com/blog/67181-how-aston-martin-uses-product-personalisation-in-a-luxury-market">luxury goods</a> is hard. As soon as you charge more than another brand for what is essentially the same product on the surface, you lose the biggest bargaining chip of them all: price. </strong></p> <p>You have to persuade people to choose your product for reasons other than its price tag, i.e. the quality, its rarity, the way it makes you look socially. </p> <p>This is the challenge Bacardi faced when trying to come up with a campaign for its Grey Goose vodka last year, and the resulting campaign won it a <a href="http://www.festivalofmarketing.com/awards">Masters of Marketing</a> award under the Luxury category. </p><p><a href="https://econsultancy.com/blog/67513-how-grey-goose-used-experiential-marketing-to-tell-its-luxury-story/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67519 2016-02-12T11:13:42+00:00 2016-02-12T11:13:42+00:00 14 fascinating digital marketing stats from the past week Jack Simpson <p><strong>It’s Valentine’s Day on Sunday, and I’ve got the perfect gift idea for you…</strong> </p> <p>No, it’s not something trashy and predictable like a box of chocolates or a diamond necklace. It’s the Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up.</p><p><a href="https://econsultancy.com/blog/67519-14-fascinating-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67512 2016-02-10T14:32:00+00:00 2016-02-10T14:32:00+00:00 11 intriguing US digital marketing stats from the past week Jack Simpson <p><strong>Welcome to another edition of our regular US </strong><strong><a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a></strong><strong> round-up. </strong></p> <p>This week we’ll be covering Super Bowl 50 (obviously), mobile, emails, Valentine’s Day and much more. </p><p><a href="https://econsultancy.com/blog/67512-11-intriguing-us-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67507 2016-02-10T11:38:00+00:00 2016-02-10T11:38:00+00:00 30 stunning cinemagraphs that will blow your mind Jack Simpson <p><strong>Online communication, particularly via social media, is <a href="https://econsultancy.com/blog/67291-three-trends-in-online-consumer-behaviour-according-to-facebook">gradually becoming more visual</a>. And with that comes an increasing number of ways to hit people in the eyes with something beautiful. </strong></p> <p>Not literally, of course. You can get arrested for that sort of thing.</p> <p>More interesting than a photo and less-annoying than an autoplay video, <a href="https://econsultancy.com/blog/66568-how-cinemagraphs-are-helping-brands-break-away-from-static-content">cinemagraphs</a> are fast making a name for themselves in the world of digital marketing. </p><p><a href="https://econsultancy.com/blog/67507-30-stunning-cinemagraphs-that-will-blow-your-mind/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>