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Programmatic advertising is fast becoming one of the most widely discussed topics in the digital marketing world.
With our one day conference, Get with the Programmatic, coming up later this year, I thought I'd take a look at some of the most interesting programmatic advertising stats from this month.
The concept behind a call to action is simple: you ask somebody to do something, whether it’s to buy a product or sign up to an email list, or even just to read a blog post.
Essentially you are giving somebody a nudge in the right direction, like a 21st century version of the guy in the shop saying, ‘Are you ready to pay for that, sir?’
Disclaimer: I don't actually like Carlsberg. The taste, I mean. Yet somehow I seem to end up drinking it. And that's kind of the point.
This article isn’t about Carlsberg the beer. It’s about Carlsberg the unbelievably successful marketing machine.
It’s nearly the weekend, and no doubt your mind is already in the pub and halfway through its first drink.
But hold up a second. I bet your local doesn’t have access to the finest set of digital marketing stats on the internet as of today. Does it?
It’s strange to think that email is still such an important tool for marketers, and in fact business people of all types, when there is so much technology at our fingertips now.
I’m pretty sure the only people who communicate via email outside of the commercial world are my parents, but for marketers around the world this platform is still going strong.
It’s a great time to be a consumer. With so many buying options, retailers have to work harder than ever to give people good value and even better service.
For retailers, however, the challenge lies in giving potential buyers the best possible user experience (UX) to ensure they make it all the way to the checkout.
In my previous post about our new report titled The Role of DMPs in the Era of Data-Driven Advertising, I covered the data management platform (DMP) landscape, whether better data equals more paid media success, and how DMPs can be used to get advertising in front of the right people.
The report was part of a new Modern Marketing Actionable Insights Series launched in partnership with Oracle Marketing Cloud, and today I’m going to cover five best practice tips that came out of it that will help you take advantage of a DMP when it comes to your advertising efforts.
Discount retailer Matalan has recently launched its online-only home brand, Matalan Direct.
I thought I’d play around with the site to see what works and what doesn’t, and if there’s anything I could learn from it.
It’s that time of week again. After five days of watching the clock and wondering roughly at what point you swapped your dreams for spreadsheets, the moment you live for is finally here.
No, I’m not talking about the weekend. It’s much better than the weekend. It’s the weekly Econsultancy stats round-up.
Our new report titled The Role of DMPs in the Era of Data-Driven Advertising shows that data management platforms (DMPs) are playing an increasingly important role in supporting effective marketing.
The research was part of a new Modern Marketing Actionable Insights Series launched in partnership with Oracle Marketing Cloud. It aims to find out why companies are introducing these increasingly influential technology platforms and the challenges which prevent them being used to maximum effect.
I have worked in social media before, but only as part of a wider role and only really to help out other people here and there.
I’m therefore little more than a beginner myself, so I thought it would be good to put together a list of things I wish I’d known about the various platforms when I first started using social.
I’m always interested in effective content that comes from industries traditionally seen as quite 'dry'. IBM’s content marketing strategy is a good example of this.
This time I’m going to focus on the healthcare industry. Like it or not, healthcare is a highly competitive market in which attracting 'customers' is a high priority. But marketing efforts among these organisations has not always kept up with the standard in other industries.