Author: Jacob McMillen

Jacob McMillen

Eight quick, no-hassle content ideas for local businesses

Local businesses often have a difficult time publishing content as regularly as they should.

They know that they need content marketing to reach their customers and build their brand, but are stuck when it comes to what to create. Or perhaps they're great at creating content, but have no idea what to measure to see if it's working.

If this sounds familiar, this blog post is for you.

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The four major marketing sinkholes... and how to get unstuck

Online marketing is a world fraught with danger. Some dangers are obvious. Others... not so much.

The fact that 83.7% of companies report that merely hiring for content marketing is either “somewhat difficult” or “difficult” hints at the underlying instability those in the marketing profession face.

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Five tool sets for scaling your freelance business into a full consultancy

With freelance work slated to outpace full-time jobs by 2020, and with more than 53m Americans working on a freelance basis as of 2014, the opportunity is ripe for those interested in paving their own way.

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How DevOps is changing the business of IT consulting

DevOps is a new trend becoming popular among information technology professionals.

It is a method in software development that emphasizes the need for communication, integration, collaboration, automation, and the measurement of cooperative efforts among software developers and IT professionals.

It is also making waves in the business of IT consulting.

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How high availability can make or break your business

Even minor drops in availability can result in lost revenues, reduced output, and decreased productivity.

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Five mistakes marketers make when using social proof

Social proof can boost your conversion rate, but it can also work against you.

These five mistakes will eliminate the benefits of using social proof, and one of them could completely destroy your business.

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