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Author: Jake Hird

Jake Hird

Jake is Econsultancy Australia's Director of Research and Education and comes from a background of online commerical research, development and account management, including a considerable amount of time spent with a leading digital agency and top UK digital group.

He takes a keen interest in emerging digital trends and technology and welcomes any new industry insights or thoughts.

The digital industry catches Harlem Shake fever: 20+ examples

It’s unlikely you’ve missed the recent internet meme that is the Harlem Shake, which is currently sweeping across the world. 

And it was pretty inevitable that it wouldn’t be too long before brands jumped onto the bandwagon - already, Pepsi and Red Bull are among the companies who have already tried to prove that they’ve got their fingers on the pulse.

This in itself brings about various debates around user-generated content and the associated lifetime of memes (do they stop being a natural commentary of culture once commercialised?) - but, thought-provoking issues aside, it’s actually the massive uptake within the digital (and wider marketing and advertising) industry that’s of interest. 

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Australian ecommerce: Nine stats you might have missed

The ecommerce landscape in Australia is becoming increasingly complex and although consumer spend continues to grow via online channels, retailers and marketers are seeing various positive and negative elements emerging in the marketplace.

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Research: Digital marketing is quickly coming of age in Australia

Econsultancy’s annual report, the State of Digital Marketing in Australia, produced in association with Marketing Magazine, has found that the industry is continuing to develop at a rapid pace.

Investment in digital remains high, alongside an increased focus on measurement, attribution and channel accountability.

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Digital marketing Australia: 50+ stats you probably didn’t know

Everyone loves statistics, so as the year comes to a close, we’ve pulled out some juicy data for the region. 

All the information has been taken from Econsultancy’s Australian Internet Statistics Compendium, a data-behemoth document that’s more than 450 pages long and updated on a monthly basis. 

So, what’s happening in digital, Down Under? 

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Expert opinion: post-Click Frenzy Australia

Click Frenzy launched yesterday evening but, as the mainstream press seem to be eager to make noises about, the first few hours were hit by technical difficulties, which many consumers found to be a frustrating experience. 

But, what many people are generally overlooking is that there was an unprecedented demand for the event, with reportedly 5% of the Australian population (some 2m users) landing on the Click Frenzy site in the first few minutes – something that seems to have been genuinely unexpected and underestimated. 

We caught up with some industry experts on the frontline of e-commerce in Australia, to get their take on the turn of events… 

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62% of Australian consumers don’t know what QR codes are

QR codes continue to be the hot potato within the marketing industry and this was especially apparent during Econsultany’s recent Digital Cream Sydney event, not least on the mobile table. 

Arguably QR codes seem to invoke a general divide amongst marketers – you either love or hate them – and they’re something that Econsultancy has written about more than numerous times, ranging across great examples in practice, through to the shockingly bad

But what’s the consumer appetite for QR codes? 

In association with Toluna, Econsultancy surveyed more than a thousand Australian consumers to explore this question and, despite a general enthusiasm amongst marketers for the mobile channel, it turns out that the majority of consumers seemingly don’t even know what a QR code is...

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What we've been reading this week: APAC edition

Finally, it’s the end of the week. But what have we been reading and sharing around the office?

Here’s a quick round up of the content that grabbed our attention. Pop back later to see what our UK and US teams have being checking out as well.

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What we've been reading this week: APAC edition

Finally, it’s the end of the week. But what have we been reading and sharing around the office?

Here’s a quick round up of the content that grabbed our attention. Pop back later to see what our UK and US teams have being checking out as well.

0 comments

What we've been reading this week: APAC edition

Finally, it’s the end of the week. But what have we been reading and sharing around the office?

Here’s a quick round up of the content that grabbed our attention. Pop back later to see what our UK and US teams have being checking out as well.

0 comments

What we've been reading this week: APAC edition

Finally, it’s the end of the week. But what have we been reading and sharing around the office?

Here’s a quick round up of the content that grabbed our attention. Pop back later to see what our UK and US teams have being checking out as well. 

0 comments

What we've been reading this week: APAC edition

Finally, it’s the end of the week. But what have we been reading and sharing around the office?

Here’s a quick round up of the content that grabbed our attention. Pop back later to see what our UK and US offices have being checking out as well.

-

0 comments

What we've been reading this week: APAC edition

Finally, it’s the end of the week. But what have we been reading and sharing around the office?

Here’s a quick round up of the content that grabbed our attention. Pop back later to see what our UK and US offices have being checking out as well.

-

0 comments