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Author: James Collins
James Collins is Rakuten Marketing’s SVP Global Product Strategy – Attribution. James has championed the use of performance marketing data in the digital sector over the last decade, advocating open access to attribution data and delivering proven value from Rakuten Marketing’s attribution technology. As SVP of global product strategy, James is responsible for leading Rakuten Marketing’s value proposition team, working with teams across the business to deliver the next generation of digital marketing products. You can follow Rakuten Marketing on Twitter or connect with James on LinkedIn.