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Author: James Crawford

James Crawford

The managing director of PR Agency One

Come on PRs, get a grip on SEO

It is about time that the public relations industry got to grips with SEO. As part of my work I have spent a lot of time building an SEO PR proposition, however many agencies still ignore the subject.

Apart from a few savvy PR agencies, the majority of PRs just don’t understand the relationship between PR and search engine visibility, let alone how to measure if this visibility leads to some sort of ‘conversion.’

Frankly, it’s embarrassing.

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