Author: James Perrott

James Perrott

SEO ranking factors analysed: The importance of brand relevancy

There have been some great SEO ranking factor studies over the last year, but I thought it would be a good time to wade in with another opinion (that’s right, an opinion - not fact).

To keep this as succinct as possible, I am going to look at the following areas for five different business sectors.

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Zazzle Media Programmatic Post

How programmatic out-of-home can aid influencer marketing campaigns

Content marketing as we know it has reached its peak, and things are about to change.

The quality of content being created is at its highest, but the syndication and effectiveness of the content has become the most bottlenecked area due to the vast amount of it.

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payday loans ban

Are payday lenders prepared for Google’s paid search ban?

On the 11th May 2016, Google announced an update to its Adwords Policy on Lending Products.

This introduced the policy of banning ads for payday loans and some related products on all Google ad systems from 13th July 2016.

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