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Author: Jason Heller
Jason Heller is the CEO and lead strategist of AGILITI.
Jason is a digital agency pioneer. He founded one of the early successfull digital media agencies, Mass Transit Interactive, and in 2005 sold the agency to Horizon Media, the largest independent media agency in the world. Jason's leadership and strategic guidance has helped many large brands to the top of their digital game.
Jason launched AGILITI as the first concultancy focused solely on digital marketing operations management. AGILITI fosters productive relationships between clients and their agencies. Jason and his team helps clients work closely with their agencies to create nimbleness, accuracy, transparency and results, and to empower clients to become agile and not accept the status quo.He understands the industry, and how agencies operate, inside and out, and has even trained and consulted some of the largest agencies in the world.
The marketing services industry is firmly entrenched in the social business hype cycle. Firms are repositioning themselves as experts in social business strategy/consulting/design and preaching the need for social business transformation now.
While it was Dachis Group that coined the term "social business design", an armada of agencies, technology companies and consultants have joined the fray over the last two years, and the bandwagon continues to grow.