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One might assume that when global brands run social media pages in foreign markets that they localise the content.
Surprisingly, though, many don't.
This button is on every Facebook update, and it's always so tempting to push. I mean, who wouldn't want to fork over a few bucks and get more exposure?
Most brands struggle with social media. Coming up with eye-catching content day after day is quite difficult.
Many marketers, however, are tasked with doing just that and need a constant flow of new ideas about 'what works now'.
If marketers ever got away with just spraying ads, blasting emails and hoping for the best, those days are truly over.
Now, key performance indicators (KPIs) for marketers typically involve customer engagement metrics.
With a population of over 1.3bn and rapidly rising income levels, India looks like an attractive market for Western brands.
Additionally, India has a large English-speaking population and uses many of the same websites and social networks as consumers in the West.
Australia and New Zealand are well-known as leaders in digital.
Companies such as Atlassian, Xero, Canva, and Vend are often included in the list of the world's hottest online startups.
But how does this leadership carry over into marketing? Are companies in Australia and New Zealand also reallocating their media spend to digital?
Singapore is, by most measures, a leading digital nation.
China, with its growing internet population and rising consumer spending, is seen by many brands as a digital frontier with a lot of potential as a new market.
But breaking into the Chinese market is more difficult than just setting up an ecommerce shop there, as others have discovered.
In a recent Econsultancy report, marketers rated 'increased customer lifetime value and loyalty' as the most important benefit derived from understanding the customer journey.
But how does this work in practice? What are brands doing in the real world to increase customer loyalty?
As marketers, we all have our challenges when gathering, analysing, and using customer data to make decisions.
But how are marketers making data actionable in one of the world's largest markets, China?
Marketers are increasingly expected to help their brands deliver an excellent customer experience (CX).
But with so many tools, channels, and other digital resources required to do so, how best can marketers build a business case for the investment required?
Customer experience (CX) is talked about a lot these days, but how are companies in the real world facing the challenge of launching a CX programme?
To find out, Econsultancy invited dozens of client-side marketers in the tropical metropolis of Bangkok to discuss CX at roundtables in April of this year.