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Author: Jeff Rajeck

Jeff Rajeck

Three factors driving the future of customer engagement

While many marketing functions are now being assisted by algorithms, one area seems to be immune to automation - customer engagement centres.

According to recent reports, contact centres currently employ millions of people globally and are set to grow by 10% annually until 2019 at least.

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Four things to consider before marketing on a new digital channel

Marketers face the challenge of a constantly changing media landscape.

According to a recent study by McKinsey & Company the number of digital touchpoints is increasing by 20% annually and consumer activity is shifting rapidly to these new digital channels.

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Six things every email marketer should be doing now

Despite the numerous predictions about its demise, it is now clear that email is not going anywhere.

Most people's lives are so entangled with their emails that living without them would be unthinkable.

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Five essential ingredients for digital marketing success

The world of digital marketing is so vast that marketers find it difficult to prioritise.  

There are so many channels, platforms, and ways to engage customers that it can be tough to know where they should be spending their time.

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The five pillars of an online to offline tracking programme

Marketers have become quite knowledgeable about the online customer journey.  

They collect more digital touchpoint data than ever before and have tools to piece this data together.

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Six things marketers should know about social media in Asia-Pacific

Three out of every five people on Earth and more than half of the global internet population live in an Asia-Pacific (APAC) country.

With impressive numbers like this, it is likely that most in our industry will, at some point, face the challenge of marketing in the region.

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Analytics demystified, part II: Metrics, PIs and KPIs

Measuring marketing performance is fundamental to digital marketing analytics.

In fact, our ability to measure results accurately is a distinguishing feature of digital marketing.

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Ten ways to freshen-up your email marketing

For 10 years, email has remained at the top of the ROI charts in our annual Email Marketing Industry Census.

Interestingly, though, email marketing budgets have hardly shifted in that time, remaining around 15% of overall spend.

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Eight ways brands can take content marketing to the next level

Content marketing as a buzzword seems to have peaked. It's not that content is less popular, but rather that we all now know content is here to stay.

In a way, we've moved from 'doing content marketing' to 'marketing in a content-driven world'.

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Digital analytics demystified, Part One: Puzzle vs. Mystery

Analytics. The word alone evokes thoughts of spreadsheets, pie charts, late nights at the office, and many other unpleasant things. Analytics is also typically thought of as complicated and difficult.

From another angle, though, analytics is really quite simple.  It is about using data in a sensible way to find solutions to business problems.

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What is 'agile marketing' and what do marketers think about it?

Agile marketing is a term which comes up often, but marketers often have different ideas of what it means.

We spoke with dozens of marketers recently to get a clearer picture of what agile marketing is and their views on the emerging practice.

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Five ways to improve your cross-device marketing

Mobilegeddon happened over a year ago.  

So we have all known for quite some time now that marketing needs to work well across channels and devices.

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