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Three out of every five people on Earth and more than half of the global internet population live in an Asia-Pacific (APAC) country.
With impressive numbers like this, it is likely that most in our industry will, at some point, face the challenge of marketing in the region.
Measuring marketing performance is fundamental to digital marketing analytics.
In fact, our ability to measure results accurately is a distinguishing feature of digital marketing.
Content marketing as a buzzword seems to have peaked. It's not that content is less popular, but rather that we all now know content is here to stay.
In a way, we've moved from 'doing content marketing' to 'marketing in a content-driven world'.
Analytics. The word alone evokes thoughts of spreadsheets, pie charts, late nights at the office, and many other unpleasant things. Analytics is also typically thought of as complicated and difficult.
From another angle, though, analytics is really quite simple. It is about using data in a sensible way to find solutions to business problems.
Agile marketing is a term which comes up often, but marketers often have different ideas of what it means.
We spoke with dozens of marketers recently to get a clearer picture of what agile marketing is and their views on the emerging practice.
To many, marketing now is all about data.
In our 2016 Quarterly Digital Intelligence Briefing, more than half (53%) of marketers surveyed said 'data-driven marketing' was their top priority this year.
The omnichannel revolution has begun.
In a 2016 study, Nielsen found that 87% of Australian consumers 'often' or 'sometimes' look at an item online before buying it in a store.
Recent research by Google backs this up. According to its data, more than two in five (42%) of in-store consumers research online while in stores.
Personalisation is one of the hottest topics in marketing; the promise of segmenting customers into 'markets of one' is alluring for any brand.
But the pushback from consumers is almost as strong. That feeling of being 'watched' may be enough for consumers to abandon a website or leave a store.
How are marketers carrying out customer experience improvements?
We discussed this topic at our latest roundtable discussions.
Improving customer experience (CX) is still a work in progress at most organisations.
Despite years of discussion, most brands still do not have a CX programme in place.