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China is still, in many ways, a mystery to Western brands.
Many have tried to enter its alluring market, yet few have achieved any level of success.
Writing copy online is difficult. On one hand you have a set message to deliver, but on the other you have be interesting.
Otherwise, you risk losing your easily-distracted audience.
Online to offline (O2O) commerce is one of the most frequently talked about topics in retail these days.
Its principles, however, are universal and companies from all industries are working to improve the flow between online and offline customer experience (CX).
When you're writing for the web, there are many, many things to consider.
To help our readers keep track of many of these considerations, Econsultancy regularly posts helpful tips and reminders about writing high-quality online copy.
It seems that improving customer experience (CX) is talked about a lot these days, but how are companies in the real world facing the challenge?
To find out, Econsultancy invited dozens of client-side marketers in the tropical metropolis of Singapore to discuss CX at roundtable discussions on April 7th.
Dozens of client-side marketers attended a recent Econsultancy roundtable discussion in Manila about Customer Experience.
In this post I'll summarise the talking points from the discussions around joining up online and offline data.
Dozens of client-side marketers attended a recent Econsultancy roundtable discussion in Manila about Customer Experience (CX).
Personalisation was one of the topics discussed, and this post looks at some of the key talking points.
For many global brands, trying to drive business through digital marketing in an unfamiliar country is a hefty challenge.
There are local languages, media platforms, and cultures to consider and so often it's best to use a local or global agency, or not bother at all.
But in our digital age, it is possible to at least test a new market and decide on its potential with hard statistics.
In our recent Quarterly Digital Intelligence Briefing 2016 marketers voted 'optimizing the customer experience' as the most exciting opportunity open to them.
But how is optimizing customer experience (CX) going out there in the real world?
In a recent Econsultancy report, survey respondents revealed that the CMO is spending more than the CIO in almost a third (32%) of companies in Australia and New Zealand.
How are marketers using all of this technology, then, to address the pressing issue of improving customer experience (CX)?
As brands look to diversify, South-East Asia offers compelling markets for companies to build demand and increase sales.
But as the markets in the region are relatively small and quite diverse, it can be hard for marketers to know where they should put their efforts. Search engines, social networks, and ecommerce players are all different in each country.
To help you get started, we have put together a short guide for the countries in the region, starting this week with Singapore.
Brands have always looked for ways to get more loyal customers.
But since social media has taken off, they are also encouraging these loyal customers to become brand advocates.
So, how are brands cultivating customer loyalty and building advocacy?