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Author: Jeff Rajeck

Jeff Rajeck

Three social media lessons from Asia-Pacific travel sites

Most brands struggle with social media. Coming up with eye-catching content day after day is quite difficult.

Many marketers, however, are tasked with doing just that and need a constant flow of new ideas about 'what works now'.

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Three ways digital marketers in Mumbai increase customer engagement

If marketers ever got away with just spraying ads, blasting emails and hoping for the best, those days are truly over.

Now, key performance indicators (KPIs) for marketers typically involve customer engagement metrics.

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Do digital marketing budgets in India reflect consumer behaviours?

With a population of over 1.3bn and rapidly rising income levels, India looks like an attractive market for Western brands.

Additionally, India has a large English-speaking population and uses many of the same websites and social networks as consumers in the West. 

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Australia and New Zealand: Digital leaders or laggards?

Australia and New Zealand are well-known as leaders in digital.  

Companies such as Atlassian, Xero, Canva, and Vend are often included in the list of the world's hottest online startups.

But how does this leadership carry over into marketing? Are companies in Australia and New Zealand also reallocating their media spend to digital?

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Singapore: The shift to digital media isn't all smooth sailing

Singapore is, by most measures, a leading digital nation. 

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Building the business case for customer experience (CX) in China

China, with its growing internet population and rising consumer spending, is seen by many brands as a digital frontier with a lot of potential as a new market.

But breaking into the Chinese market is more difficult than just setting up an ecommerce shop there, as others have discovered.

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Increasing customer loyalty: Strategies from Shanghai

In a recent Econsultancy report, marketers rated 'increased customer lifetime value and loyalty' as the most important benefit derived from understanding the customer journey.

But how does this work in practice? What are brands doing in the real world to increase customer loyalty?

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Really big data: Managing customer insights in China

As marketers, we all have our challenges when gathering, analysing, and using customer data to make decisions.  

But how are marketers making data actionable in one of the world's largest markets, China?

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Building a business case for customer experience (CX) in Shanghai

Marketers are increasingly expected to help their brands deliver an excellent customer experience (CX).

But with so many tools, channels, and other digital resources required to do so, how best can marketers build a business case for the investment required?

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Six must-do's for a successful customer experience programme

Customer experience (CX) is talked about a lot these days, but how are companies in the real world facing the challenge of launching a CX programme?

To find out, Econsultancy invited dozens of client-side marketers in the tropical metropolis of Bangkok to discuss CX at roundtables in April of this year.

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How are Thai marketers personalising the customer experience?

Personalisation is becoming a key component of digital marketing strategy.

In a recent survey of marketers from Australia and New Zealand, nearly seven in ten (69%) said that over the next few years personalising customer interactions was 'very important' for their organisations.

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How data-driven CX initiatives can avoid the IT 'black hole'

Improving customer experience (CX) is one of the main priorities of most marketing departments these days.

Marketers often struggle, however, to make CX initiatives a priority with their IT department. 

Here are a few ways marketers are succeeding in spite of this barrier.

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