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As the old proverb goes, it's difficult to make predictions, especially about the future.
Yet as a new year starts, making predictions is part of our jobs. Priorities have to be set, budgets allocated, and resources diverted according to how things have changed over the past 12 months.
Nowadays, marketers need to know so many systems, platforms, formats, and channels that it can be tough to keep up.
As we can't be researching everything all the time, it is important to 'park' some skills while training up on others. As an example, a marketing team may decide to hold steady with their AdWords strategy while spending time and effort on improving how they approach social media.
Ecommerce is a scary business.
Not only do you have to worry about keeping your own site running perfectly, you also must keep in mind that some 800-pound gorilla (i.e. Amazon) may suddenly decide that it wants a chunk of your business.
In 2011, Disney World was facing declining customer satisfaction, falling revenues, and the prospect of becoming a 'quaint' tourist destination.
How did Disney pull itself out this and achieve record revenues in 2016? Digital transformation.
According to the experts, social media in 2017 will be all about live video, chatbots, and perhaps even virtual reality.
While this is the case for some brands, many social media marketers have different priorities for the new year.
2017 is here and marketers are now reviewing their priorities for the new year. This will be challenging for digital advertisers as a lot has changed since this time last year.
That marketing is 'all about the data' has now become so widely accepted that many marketers are left wondering, what's next?
To some, the future of data looks a lot like the present. Data is something marketers send upwards to business intelligence systems (BI) and report performance.
Digital transformation is one of those programmes that doesn't, at first, sound like a marketing initiative.
In some ways, it seems like IT should own it - it is 'digital' after all.
Marketing automation has come a long way.
Considered an emerging technology as recently as a few years ago, estimates are that more than half (59%) of Fortune 500 companies now use marketing automation along with nearly all (95%) of SAAS-based companies.
The age of artificial intelligence (AI) is upon us. In the past few years, vast improvements have been made in how well computers can recognise objects in images and understand human voices.
Progress in these areas has been made due to increased computing power and the availability of large stores of data, which, when combined, have made AI systems dramatically more effective.
Though many may feel that it is no longer the 'new shiny thing', content marketing is still a hot topic among marketers.
A quick glance at Google Trends shows that interest in the topic is at an all-time high...