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While many marketing functions are now being assisted by algorithms, one area seems to be immune to automation - customer engagement centres.
Marketers face the challenge of a constantly changing media landscape.
According to a recent study by McKinsey & Company the number of digital touchpoints is increasing by 20% annually and consumer activity is shifting rapidly to these new digital channels.
Despite the numerous predictions about its demise, it is now clear that email is not going anywhere.
Most people's lives are so entangled with their emails that living without them would be unthinkable.
The world of digital marketing is so vast that marketers find it difficult to prioritise.
There are so many channels, platforms, and ways to engage customers that it can be tough to know where they should be spending their time.
Marketers have become quite knowledgeable about the online customer journey.
They collect more digital touchpoint data than ever before and have tools to piece this data together.
Three out of every five people on Earth and more than half of the global internet population live in an Asia-Pacific (APAC) country.
With impressive numbers like this, it is likely that most in our industry will, at some point, face the challenge of marketing in the region.
Measuring marketing performance is fundamental to digital marketing analytics.
In fact, our ability to measure results accurately is a distinguishing feature of digital marketing.
Content marketing as a buzzword seems to have peaked. It's not that content is less popular, but rather that we all now know content is here to stay.
In a way, we've moved from 'doing content marketing' to 'marketing in a content-driven world'.
Analytics. The word alone evokes thoughts of spreadsheets, pie charts, late nights at the office, and many other unpleasant things. Analytics is also typically thought of as complicated and difficult.
From another angle, though, analytics is really quite simple. It is about using data in a sensible way to find solutions to business problems.
Agile marketing is a term which comes up often, but marketers often have different ideas of what it means.
We spoke with dozens of marketers recently to get a clearer picture of what agile marketing is and their views on the emerging practice.