Author: Jen Todd Gray

Jen Todd Gray

Five factors that help create strong company values

As your team grows and customer needs change, it’s important for leaders to revisit company cultural values and gauge whether they still reflect your mission.

When HelloWorld first began as ePrize in 1999, it was a Detroit startup with an entrepreneurial vision.

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How brands can build brilliant customer relationships

Gone are the days when a marketer could say that a boosted bottom line was the only end goal.

Today, brands are competing within crowded markets to win consumer affinity and awareness, and to do that in an era of heightened digital communication, it’s necessary to connect.

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Four ecommerce tech trends to watch in 2015

It may be July, but now is the time to start thinking about the holiday season.

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The Apple Watch: bringing marketers closer to customers than ever before?

Picture this: your husband is traveling, and in a moment of feeling particularly distant, you each tap into the newest technology at your fingertips: the Apple Watch.

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