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Author: Jeremy Anderson
Experienced digital professional that leads, motivates and manages teams to deliver award-winning digital business and marketing solutions.
Articulate, enthusiastic & commercially-aware self-starter with the ability to communicate business ideas in technical and creative terms and the reverse to business stakeholders.
Extensive experience across the full project lifecycle - from business case development to scoping, user experience planning, delivery and evaluation for a range of digital solutions - email marketing, search marketing, e-commerce, e-business, company/campaign websites, knowledge sharing and the complementary disciplines of web analytics, search engine optimisation (SEO) and accessibility.
With the economy in a seemingly perpetual crisis, businesses are under ever more pressure from their finance and managing directors to ensure all business tools and investments are delivering the desired results.
This includes websites ranging from simple brochure websites to marketing campaign websites to multi-channel international e-commerce solutions with integrated supply chains.
No surprise perhaps, seeing that out of the world’s 4bn mobile phones in use, 1.08bn are smartphones, and apps have become a global phenomenon. Apple’s App Store alone has now reached 25bn downloads, tracking at 1bn downloads a month, a figure nine times greater than the number of burgers sold by McDonald’s!
Consumer’s expectations are changing and as more and more businesses go mobile, you need to ensure you’re not losing customers by not moving with them.
If 10% of your total audience are using a mobile device to reach your website, it might be time to start thinking about making an investment in mobile.