Author: Jeremy Hollow

Jeremy Hollow

Listen & Learn Research is a global social media research agency based in London. We help people see their world in a new or different way by making sense of the abundance of natural conversations taking place online.

We do this in a unique way, by combining automated listening tools with human understanding, research expertise and business acumen.

The results help you think and act differently by unlocking value from this amazing new source of insight.

Five practical tips to help you get the most from your social media monitoring

It doesn’t matter if you use social media monitoring tools for consumer engagement, PR, customer service or market research, here are a few tips which can help you focus your activity and get more in return. 

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How to win at the Zero Moment of Truth

If you’ve not read Google’s Zero Moment of Truth (ZMOT), I highly recommend it.

It neatly summarises a growing argument: the way that consumers buy has changed forever.


Social media data: time to stop just measuring and start learning?

Social media monitoring as a technique has evolved to become almost totally marketing-centric, but this misses a trick.

While dashboards provide great real-time information, they can struggle to help you really learn about your consumers.