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Author: Jessica Maccio
Jessica Maccio is a director at PR and social media agency, Wolfstar. You can find here on Twitter and LinkedIn. She has over ten years’ experience working on creative PR and digital marketing campaigns for clients including GHD, Staples Europe, Hertz and MTV. She also writes a personal blog aimed at dog owners: www.velcrodog.co.uk
Brands of all sizes employ public relations agencies that run campaigns separate to their SEO needs – often the two aren’t even aware of each other’s activity.
After six years in a digital marketing agency and now working for a PR agency, I believe PR could and should be working harder for your SEO strategy, at no detriment to the traditions and values of public relations objectives.