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Author: Kevin Lindsay

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Kevin Lindsay is the director of Conversion Product Marketing for Adobe’s Digital Marketing Suite and helps businesses optimize digital experiences for maximum customer engagement and conversion.

2014 will be all-access and all about satisfying consumer cravings

It was a great year for ecommerce and all signs point to an even bigger, even better year come January 1. What’s on the docket? Plenty.

Building on the success of the last 12 months, 2014 will likely signal a comprehensive integration of mobile with traditional brick-and-mortar along with a boom in gamification, personalization and more comprehensive and accessible methods to test and track.

It’s time to raise a glass to what’s going to be a game-changing year.

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