Author: Jim Clark

Jim Clark

What does the digital agency of the future look like?

Just about every organisation, from the board down, is now talking about the importance of customer experience, breaking down silos and aligning data across the company.

In essence this is to keep up with rising consumer expectations – consumers expect to be treated as individuals, and remembered, before engaging with brands.

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B2B listening, analytics & content strategy in the pharmaceutical sector

It’s easy to justify the case for social listening when considering large consumer brands high volumes of online conversations about them, but what about specialist B2B firms with specialist audiences?

This didn’t put GE Lifesciences off in targeting an audience of lab workers and scientists.


Three takeaways from the Voice of the Customer roundtable

Whether it's coming from contact centres or social media channels, marketers now have more data on their customers than ever before.

How are they making this data actionable to drive changes in their organisation and what’s driving this focus?


Ecommerce trends in 2015: video presentation

B2C Ecommerce continues to take a growing share of retail sales, but what’s driving this growth and what are the emerging trends that marketers can take advantage of in 2015?

Here I’ll be taking you through a few key stats before presenting my latest talk, which will help to shed some light on the above questions.


63% of businesses plan to increase their marketing budgets in 2015: report

Almost two-thirds of companies are planning to increase their marketing budgets in 2015, according to the results of our new report.

The Marketing Budgets 2015 survey, published in association with Oracle Marketing Cloud, found that 63% of companies will spend more on marketing this year, while 31% will retain the same level of spending and 7% will decrease their budgets.


The digital banking experience: how are marketers performing on key hygiene factors?

The banking sector isn’t necessarily front of mind when we think about digital transformation, and in key areas of the digital experience they perform close to the average.

However digital innovation promises to connect and engage with consumers like never before.


Ecommerce in China: What are the challenges & opportunities?

China presents an increasingly tantalising market for brands looking to expand their ecommerce presence internationally.

But what are the exact challenges and opportunities they face?

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