Author: Jim Conning

Jim Conning

Jim Conning is Managing Director at Royal Mail Data Services.

data management

What keeps UK marketers awake at night when it comes to customer data?

Collecting, managing and using customer and prospect data is essential to marketing success. But it brings its own range of challenges, as well as opportunities.

New research from Royal Mail Data Services with brand and agency marketers has highlighted what these are, and how they are being overcome.

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