Jim Sterne produced the world's first "Marketing on the Internet" seminar series in 1994. Today, Sterne is an internationally known speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and Internet entrepreneurs, Sterne focuses his twenty years in sales and marketing on measuring the value of a Web site as a medium for creating and strengthening customer relationships. Sterne has written five books including, "World Wide Web Marketing, 3rd Edition," "Customer Service on the Internet, 2nd Edition," "What Makes People Click: Advertising on the Internet," and "E-Mail Marketing". His most recent is "Web Metrics; Proven Methods for Measuring Web Site Success."
Sterne is also the producer of the eMetrics Marketing Optimization Summit held in London and eight other cities around the world.