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Author: Jim Sterne
Jim Sterne produced the world's first "Marketing on the Internet" seminar series in 1994. Today, Sterne is an internationally known speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and Internet entrepreneurs, Sterne focuses his twenty years in sales and marketing on measuring the value of a Web site as a medium for creating and strengthening customer relationships. Sterne has written five books including, "World Wide Web Marketing, 3rd Edition," "Customer Service on the Internet, 2nd Edition," "What Makes People Click: Advertising on the Internet," and "E-Mail Marketing". His most recent is "Web Metrics; Proven Methods for Measuring Web Site Success."
Sterne is also the producer of the eMetrics Marketing Optimization Summit held in London and eight other cities around the world.
And Lo, there shall come a time when marketing shall pervade the land. It will be of such relevancy, born of such creative talent that it will be welcome wherever it appears. It will be like meat unto the starving and drink unto the parched.
Personalization vs. privacy. Behavioral targeting vs. big brother. When does it get creepy?
It's rare that I catch myself being a full-fledged
I'm not talking about the guy who has not spent the last 25 years in sales
marketing - the guy who has not spent studying and writing books and
about online marketing since 1993 - the guy who does not climb all over
random video to bask in the glory of the Old Spice Guy. But it happened
Econsultancy's Web Analytics Buyer's Guide is a refreshing signpost in a perplexing world of web analytics tools, tips and traps. Essential for those wanting to understand the industry and critical for those looking to invest.