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Author: Guy Mucklow


Before founding Postcode Anywhere, Guy was finance director for the family property business, A&J Mucklow Group Plc, which he left to realise a lifelong dream of establishing his own company. Guy also spent ten years as a fund manager at Invesco Plc. Guy is a chartered financial analyst, chartered secretary and holds an MBA. You can connect with Guy on Twitter or Google+.

big data

Big Data: The long road to enlightenment

At this year’s Digital Cream event in London we hosted a series of roundtables discussing big data and, more specifically, ‘data-driven marketing’ alongside senior marketers in the industry.

The three sessions gave us a fantastic opportunity to talk about key issues in big data as well as tackling both widespread and sector specific problems.

Big data is such a contentious issue these days, mostly down to the overuse in marketing headlines and sound-bites. However, there was a serious desire from all attendees at Digital Cream to get to the crux of how the big data landscape is shifting and how to survive it.

The overwhelming view was that big data cannot be ignored and proactive steps must be taken to remain competitive. The only problem was – how?


Five top tips for breaking Brazil

With it becoming easier than ever for businesses to ‘go global’, lots of previously developing territories are showing the world their worth. 

Brazil is an interesting market, as it has been flagged as the next hot tech market and has the distinction of being one of the fastest growing emerging markets over the last decade.


Best practices for international web forms

Nobody likes filling out forms. They are a constant source of frustration for consumers, but even more so when they fail to take account of the various idiosyncrasies in name and addressing conventions used all over the world.

I have come across countless examples where the web form has been designed without the user’s country in mind. 

Simple, silly mistakes that could easily be fixed end up costing businesses millions in lost revenue.


The future of mobile commerce

Mobile commerce has grown like no other form of retailing, and some retailers are even going that one step further to make buying via a smartphone or mobile a completely different experience.

In this post, I'll explore the ways in which m-commerce is making waves, and what 2013 holds in store.