tag:econsultancy.com,2008:/blog/authors/jim-williams-3 Posts by Guy Mucklow from the Econsultancy blog 2014-04-17T11:06:16+01:00 tag:econsultancy.com,2008:BlogPost/64711 2014-04-17T11:06:16+01:00 2014-04-17T11:06:16+01:00 Big Data: The long road to enlightenment Guy Mucklow <p><strong>At this year’s Digital Cream event in London we hosted a series of roundtables discussing big data and, more specifically, ‘data-driven marketing’ alongside senior marketers in the industry. </strong></p> <p>The three sessions gave us a fantastic opportunity to talk about key issues in big data as well as tackling both widespread and sector specific problems.</p> <p><a href="https://econsultancy.com/blog/63594-10-actual-uses-of-big-data">Big data</a> is such a contentious issue these days, mostly down to the overuse in marketing headlines and sound-bites. However, there was a serious desire from all attendees at Digital Cream to get to the crux of how the big data landscape is shifting and how to survive it.</p> <p>The overwhelming view was that big data cannot be ignored and proactive steps must be taken to remain competitive. The only problem was – how?</p><p><a href="https://econsultancy.com/blog/64711-big-data-the-long-road-to-enlightenment/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62317 2013-03-13T11:54:00+00:00 2013-03-13T11:54:00+00:00 Five top tips for breaking Brazil Guy Mucklow <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/8050/brazilflag-blog-third.gif" alt="" width="120"></strong></p> <p><strong>With it becoming easier than ever for businesses to ‘go global’, lots of previously developing territories are showing the world their worth. </strong></p> <p><a href="http://econsultancy.com/uk/reports/brazil-digital-market-landscape-report">Brazil is an interesting market</a>, as it has been flagged as the next hot tech market and has the distinction of being one of the fastest growing emerging markets over the last decade.<a name="_msoanchor_2"><br></a></p> <p><a href="https://econsultancy.com/blog/62317-five-top-tips-for-breaking-brazil/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/61860 2013-01-16T10:32:32+00:00 2013-01-16T10:32:32+00:00 Best practices for international web forms Guy Mucklow <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/7314/international-flags-blog-third.jpg" alt="" width="150"></strong></p> <p><strong>Nobody likes filling out forms. They are a constant source of frustration for consumers, but even more so when they fail to take account of the various idiosyncrasies in name and addressing conventions used all over the world.</strong></p> <p>I have come across countless examples where the web form has been designed without the user’s country in mind. </p> <p>Simple, silly mistakes that could easily be fixed end up costing businesses millions in lost revenue.</p><p><a href="https://econsultancy.com/blog/61860-best-practices-for-international-web-forms/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11355 2012-12-17T13:01:57+00:00 2012-12-17T13:01:57+00:00 The future of mobile commerce Guy Mucklow <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/3282/mobile-in-store-1-blog-half-blog-half.png" alt="" width="100"></strong></p> <p><strong>Mobile commerce has grown like no other form of retailing, and some retailers are even going that one step further to make buying via a smartphone or mobile a completely different experience. </strong></p> <p>In this post, I'll explore the ways in which m-commerce is making waves, and what 2013 holds in store.</p><p><a href="https://econsultancy.com/blog/11355-the-future-of-mobile-commerce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>