Author: Jo-ann Fortune

Jo-ann Fortune

Five reasons people link to your website... and how to make the most of their intentions

Google sees links to your website from relevant third-party sites as a vote of confidence. So why might editors, bloggers and consumers link?

Here are five common reasons, plus what you can do to turn them into visibility wins:

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Is hub content the real hero?

The client all-agency planning table is getting to be a friendlier place, now that integrated campaigns and calendars are a must-have on brand marketing shopping lists.

But while the more commercial one-liners – sales, offers and new collections – are the lifeblood of PPC and email campaigns, it’s in the meatier stories that digital marketers should invest content and social budget.

The newsworthy collections, collaborations and brand story narratives are what hold it all together.