One of my specialisms is digital strategy. So I read a lot about strategy, and digital, and digital strategy.
In doing so I consistently find that the term has many interpretations in the digital world, meaning that digital marketing discussion forums are full of people asking where to start with crafting their own strategy.
Those same discussion forums are often flooded with responses that are blatant and biased sales tactics rather than genuinely helpful pointers.
So, here’s my advice (without ulterior motive!) for where to begin.
It seems that everywhere I look this month I’m reminded of a major and growing trend that’s increasingly impacting the way that every business needs to think.
It’s this: customer expectations are rising faster than a bunch of helium balloons on a calm day. Especially when it comes to digital.
What does this mean and how can you go about meeting and managing your customers’ expectations?
The first person I ever managed was located in a different office. I was in London, she was in Maidenhead. We both became very familiar with the M4.
Many years on, I've led a team where just one person out of 16 worked remotely, a team wholly based in America while I was in London, and a boss a hop, skip and a nine hour flight away.
Love it or hate it, distributed is the way the workforce is heading, especially within digital.
So here are my seven simple steps for creating an engaged and effective distributed team.