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Author: Joe Pelissier
Since 2003, I have run Pod Publications, a communications agency specialising in digital marketing, copywriting, video production and training.
Visit www.JoePelissier.co.uk for details about these services and to subsribe to Pélxir - my marketing and communication blog.
I work at both ends of the business spectrum - with large international clients such as the European Commission as well as the small entrepreneurilal business - trouble-shooting, coaching and helping them to create great web content.
Every copywriter and marketer faces the challenge of writing web copy that connects with their readers. Engaging copy encourages visitors to find out more, spread the news to colleagues and make return visits.
Your web visitors come to your site to find out more about what you do. They’re looking for someone to help them. If you’re like most companies, you are willing to invest large sums in the design and build of your website but much less in web copy to make it whistle and whirr.
Writing compelling web copy is a hugely undervalued skill. Too many companies think that being able to write is all that’s required. But even people who write well for the paper page can come unstuck with website copy.
Only a very small minority of writers have a good understanding of the digital mindset.